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About the Role
Collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe, ensuring high-quality execution across all channels and partnerships.
Responsibilities
- Develop and execute wholesale marketing strategies and campaigns across Northern European markets for icebreaker and Smartwool in collaboration with the EMEA Trade Marketing Manager.
- Partner with local sales teams to strengthen relationships with key wholesale partners across offline and online channels.
- Develop and execute comprehensive account marketing plans across all consumer touchpoints to drive demand, engagement, conversion, and sell-through.
- Coordinate third-party agencies and bespoke wholesale projects, including in-store activations, events, pop-ups, and shop-in-shops.
- Manage the showroom and its seasonal evolution, ensuring brand communication and visual merchandising are consistently updated.
- Monitor brand representation across key wholesale partners’ physical and digital channels to improve visibility, consistency, and execution.
- Monitor marketing performance and manage budgets to optimize investment and ROAS while ensuring alignment with approved spending plans.
Requirements
- Ability to collaborate effectively with sales teams, cross-functional partners, and external agencies.
- Experience in developing and executing wholesale marketing plans across physical and digital channels.
- Good understanding of retail and visual merchandising, with attention to brand consistency and quality of execution.
- Analytical mindset with the ability to interpret marketing and sales performance and identify opportunities for improvement.
- Experience in managing budgets and tracking marketing expenditures.
- Genuine interest in the outdoor and sportswear industry, with curiosity for consumer and retail trends.
Skills
- Wholesale marketing strategy development and execution
- Account marketing plan development
- Third-party agency coordination
- Showroom management
- Brand representation monitoring
- Marketing performance monitoring
- Budget management
- Retail understanding
- Visual merchandising
- Analytical skills
- Outdoor and sportswear industry knowledge
Location
- Manchester
- London
Work Type
- Permanent
- Full-time
Benefits
- Comprehensive benefits that encourage mental, physical and financial well-being
- Supportive feedback-based culture
- Inclusive international environment
- Discount card with 50% on all VF brands
- Complimentary hot drinks in break out areas
About the Company
- Icebreaker and Smartwool are a portfolio of merino-based, purpose-led apparel brands.
- VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands.
- Our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.
Equal Opportunity
- As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.