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About the Role
This position requires a highly motivated individual to assist in the day-to-day execution of client accounts. The Supervisor will be responsible for activating digital strategic plan development and all aspects of implementation, managing direct reports, and embodying Zenith’s vision of Live ROI.
Responsibilities
- Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors.
- Play a leading role in all aspects of campaign management, including vendor liaison and reporting.
- Provide training and support for Assistant Planners in billing, reporting, trafficking, analytics, and research.
- Assist in the presentation of data, insights, and media to clients.
- Demonstrate intimate knowledge of consumer habits and touchpoints across various media.
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value.
- Manage vendor billing, including insertion orders, monthly billing reports, discrepancy resolution, and reconciliations.
- Manage Social/LinkedIn campaigns, analyze content performance, and present recommendations to clients.
- Assist supervisor in negotiation of buys, makegoods, positioning, and value-add negotiations.
- Draw actionable insights from syndicated data sources.
- Build relationships with vendors to analyze the value and applicability of media vehicles.
- Create dynamic presentations that effectively communicate to clients.
- Maintain knowledge of all ad serving platforms.
- Prepare and deliver buying and/or digital trafficking specifications and guidelines.
- Conquer Magazine Positioning Reports.
- Continuously search for opportunities to be positive and share the positive side of every situation.
Requirements
- B.A. or B.S. in Marketing, Advertising, or related field.
- 3+ years of digital media buying/planning experience.
- Experience planning digital campaigns for products in both B2C and B2B spaces.
- Ability to confidently present to clients both on the phone and in-person.
- Excellent verbal and written communication skills.
- Excellent interpersonal skills.
- Detail-oriented with strong follow-through skills.
- Strong analytical, research, and quantitative skills.
- Hard-working, resourceful, and able to thrive in a fast-paced environment.
- Advanced Excel and PowerPoint skills, including formulas, v-lookup, conditional formats, and pivot tables.
- Strong understanding of the technology marketplace, including key publishers, products, and trends.
- Experience with Prisma and DCM preferred.
- Experience with research tools such as Nielsen and Comscore preferred.
Skills
- Digital media buying
- Digital media planning
- Campaign management
- Vendor liaison
- Reporting
- Client presentations
- Consumer habit analysis
- Media opportunity assessment
- Vendor billing management
- Social media campaign management
- LinkedIn campaign management
- Content performance analysis
- Negotiation
- Data analysis
- Syndicated data interpretation
- Vendor relationship management
- Presentation creation
- Ad serving platforms
- Media trafficking
- Excel
- PowerPoint
- Prisma
- DCM
- Nielsen
- Comscore
Experience Level
- 3+ years of digital media buying/planning experience
Education Level
- B.A. or B.S. in Marketing, Advertising or related field
Salary/Compensations
- USD $75,050.00 - USD $120,159.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Zenith is The ROI Agency, succeeding when clients succeed.
- Zenith's strategy is to motivate people, deliver great work, and delight clients.
- 91% of people recommend Zenith as a great place to work.
- Zenith has a consistent track record of making clients' communications more effective.
- Zenith's goal is to achieve commercial marketing success.
- Zenith works on challenging business and communication issues in partnership with client marketing teams.
- Zenith has long-standing relationships with many clients and also builds new ones.
- Visit www.zenithmedia.com to learn more.
Equal Opportunity
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We honor and celebrate all identities, across all facets of intersectionality.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
- Veterans Encouraged to Apply.