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About the Role

Help build a new national donor recruitment platform through sport. Canadian Blood Services is looking for an experienced Marketing Manager to lead the marketing strategy and integrated execution of a new national sport-based donor recruitment initiative. This is a community-based recruitment platform designed to use the reach, culture and influence of sport to inspire participation, strengthen connections with younger and more diverse audiences, and build a sustainable pipeline of new donors and Partners for Life teams.

Responsibilities

Lead the integrated marketing strategy and multi-year roadmap for a new national sport-based donor recruitment initiative, connecting it to broader brand, donor growth and go to market strategies.
Bring together interconnected internal teams including Partnerships, Recruitment, Brand, Paid Media, Digital, CRM, Communications, Analytics and regional stakeholders to deliver one cohesive national program.
Translate the strategy into an integrated marketing ecosystem across creative, content, storytelling, paid media, social, CRM, public relations, partner amplification and local activation, working alongside functional teams.
Collaborate to lead the creative, storytelling and always on content strategy across athletes, donor and community stories, partner channels, program milestones and national moments to support awareness, participation, recruitment and retention.
Develop national and audience specific marketing opportunities across basketball and hockey communities, campuses, clubs, schools, priority markets and culturally relevant community networks.
Develop integrated launch and always on marketing plans across paid, earned, owned and partner channels, ensuring awareness connects to a strong donor ask and clear pathways for individuals, teams, schools, clubs and organizations to participate.
Establish measurement and optimization plans across reach, engagement, leads, participation, donor acquisition and longer-term growth, using audience insights, program results and market intelligence to continually improve the strategy and participant experience.
Lead the operational delivery and evolution of the marketing program, managing budgets, agency scopes, timelines, approvals, risks and competing priorities while helping build a scalable sport marketing and recruitment model that can grow across basketball, hockey and other sports over time.

Requirements

Significant marketing experience within sport, entertainment, community engagement or a related environment, with a strong understanding of the Canadian sport landscape and how athletes, teams, governing bodies, media partners and grassroots organizations work together.
Demonstrated experience leading integrated marketing strategies across brand, audience engagement, creative, content, social media, paid media, communications and experiential activation.
Strong sport sector experience, with direct experience in basketball considered a significant asset and experience across both basketball and hockey particularly valuable.
Experience working across the sport partnership ecosystem, including athletes, talent, agents, leagues, teams, rights holders and media partners, and turning sponsorship assets into meaningful audience engagement and participation.
Proven ability to lead complex, interconnected internal and external teams, including agencies and specialist partners, creating clarity across roles and keeping multiple workstreams moving toward a shared outcome.
Strong strategic judgment with an ability to translate strategy into action, solve problems and make progress in a complex and evolving environment.
A data informed and audience led approach, with experience developing culturally relevant marketing, establishing objectives, evaluating performance and optimizing based on audience insights and results.
Excellent communication and relationship building skills, with the ability to influence senior leaders, internal teams and external partners, paired with a genuine passion for sport and its ability to create belonging, mobilize communities and inspire action.
Up-to-date resume.
Job specific cover letter.

Skills

Sport marketing
Community engagement
Integrated marketing strategies
Brand marketing
Audience engagement
Creative strategy
Content strategy
Social media marketing
Paid media
Communications
Experiential activation
Basketball marketing
Hockey marketing
Partnership marketing
Team leadership
Strategic planning
Problem-solving
Data analysis
Audience insights
Relationship building
Influencing skills

Location

Toronto (67 College Street)

Work Type

Temporary full-time
Hybrid (minimum 40% on-site)

Experience Level

Experienced

Salary/Compensations

$99,600 - $117,200

Benefits

Payment in lieu of vacation
Payment in lieu of benefits
Defined benefit pension plan
Employee discounts
Wellness program
Professional resources

About the Company

Together, the work we do connects people and changes lives — including your own.
Be part of a dynamic, collaborative and caring organization committed to saving and improving lives.
Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Equal Opportunity

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
Applicants who require accommodation should discuss their needs with us.