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About the Role
Canadian Blood Services is launching a new national sport-based donor recruitment initiative to inspire participation and strengthen connections with younger and more diverse audiences. This role will build and grow this program through collaborations with athletes, teams, leagues, sport organizations, clubs, schools, and community partners across Canada, focusing initially on basketball and hockey.
Responsibilities
- Develop and implement a partnership engagement strategy to support donor recruitment and community participation.
- Identify, cultivate, and manage relationships with national and provincial sport organizations, leagues, teams, clubs, schools, athletes, and community groups.
- Establish and grow a network of sport partners to mobilize participants, volunteers, families, and fans.
- Develop and deliver partnership proposals, presentations, and impact reports.
- Collaborate with regional recruitment, marketing, communications, and program design teams to shape the sport recruitment strategy.
- Work directly with sport organizations to integrate blood and plasma donation into their culture, programming, events, and community initiatives.
- Identify opportunities to engage athletes, coaches, officials, and sport leaders as advocates and ambassadors.
- Collaborate with internal and external partners to activate national, regional, and local opportunities across priority sports.
- Build strong relationships with community leaders and diverse audiences to ensure the initiative resonates authentically.
- Monitor partnership performance and establish measurement frameworks.
- Maintain a strong understanding of the sport landscape and identify emerging opportunities, trends, and organizations.
- Help shape a scalable sport engagement model that can expand across additional sports and communities.
Requirements
- Minimum of 40% on-site presence required, with potential for additional on-site work based on business needs.
- Must work at the Toronto (67 College Street) site office.
- Up-to-date resume required.
- Job-specific cover letter required.
Skills
- Partnership development
- Sponsorship
- Business development
- Community engagement
- Sport management
- Relationship management
- Stakeholder engagement
- Communication skills
- Presentation skills
- Developing partnership strategies
- Engaging diverse communities
- Understanding of the Canadian sport ecosystem
- Experience working within the sport ecosystem
- Experience across basketball and/or hockey
- Building, managing, and growing strategic partnerships
- Leading complex initiatives
- Experience developing partnership strategies that create shared value and long-term engagement
- Experience engaging diverse communities in an authentic and culturally relevant manner
- Passion for sport
Location
- Toronto, ON
Work Type
- Temporary full-time
- Hybrid
Experience Level
- Significant experience in partnership development, sponsorship, business development, community engagement, sport management or a related field.
Salary/Compensations
- $99,600 - $117,200
Benefits
- Payment in lieu of vacation
- Payment in lieu of benefits
- Defined benefit pension plan
- Employee discounts
- Wellness program
- Professional resources
About the Company
- Canadian Blood Services is a dynamic, collaborative, and caring organization committed to saving and improving lives.
- Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells, and organs and tissues.
- The work we do connects people and changes lives.
Equal Opportunity
- Diversity and inclusion play a vital role in ensuring health equity for patients across Canada.
- We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.