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About the Role

The Head of ShareTheMeal Marketing will lead the marketing organization of ShareTheMeal, driving business development and revenue generation across the user journey to achieve ambitious fundraising goals. This role involves increasing user acquisition, retention, and revenue growth through paid growth, CRM, and brand initiatives, ultimately contributing to WFP's mission of creating a world with zero hunger.

Responsibilities

Lead the marketing strategy for the next phase of ShareTheMeal’s scale-up.
Define and own ShareTheMeal’s growth strategy for digital marketing, including paid growth, CRM, and brand.
Build hypotheses and data-based business scenarios, goals, and forecasts for strategic priorities.
Develop execution roadmaps, including dependencies, key milestones, and resource/budgeting requirements.
Ensure alignment across key internal and external stakeholders on the strategy.
Contribute to quarterly and annual planning of team-wide objectives as a member of the leadership team.
Ensure operational excellence in driving strategy implementation, including defining and tracking success goals, OKRs, and metrics.
Drive strategy implementation across marketing teams, balancing long-term strategic building, mid-term goals, and quick wins.
Own the marketing budget, using research, data, and analytics for decision-making and measuring operational effectiveness.
Drive a culture of structured experimentation and iteration.
Support the transformation from paid marketing to product-led acquisition in collaboration with the Product team.
Leverage partnerships and nurture relationships with new and existing partners to boost revenue and execute partnership-led acquisition.
Lead, manage, and develop the marketing teams across paid growth, CRM, and brand, setting clear goals, priorities, and expectations.
Manage the performance of direct reports and oversee performance management across marketing teams.
Mentor and coach direct reports and their reports to ensure sustained performance and continuous improvement.
Define recruiting needs, lead selection processes, and ensure smooth onboarding of new team members.
Instill a culture of customer centricity, ownership, and experimentation based on data and insights.

Requirements

At least 7 years of relevant experience, including as a seasoned business consultant at a senior level, head of marketing and business development, or related.
Several years of experience leading and managing teams.
Proven ability to lead, develop, and manage experienced digital marketing teams.
Proven ability to manage budgets and craft data-driven business cases.
Proven ability to conceptualize, plan, manage, develop, and monitor processes.
Proficient in the use of work productivity tools, as well as innovation-enabling tools.
Essential computer skills in Microsoft Office applications: proficiency in Word, PowerPoint, and Excel.
Resilient and results-driven with proven ability in developing strong, trusting relationships with reports and relevant stakeholders.
Strong people leadership skills: able to motivate, coach, and hold teams accountable for results.
Ability to think strategically and creatively with an innovative mindset.
Strong interpersonal skills with a collaborative and flexible work style.
Experience working with cross-functional teams.
Excellent communication skills, including strong presentation, listening, written, and verbal skills.

Skills

Digital marketing
Paid growth
CRM
Brand marketing
Data-driven decision making
Budget management
Business case development
Process management
Strategic thinking
Creative thinking
Customer centricity
Experimentation
Partnership management
Team leadership
Performance management
Coaching
Mentoring
Cross-functional collaboration
Presentation skills
Listening skills
Written communication
Verbal communication

Location

Berlin
Remote

Work Type

Full time
Short-Term
Regular Consultant

Experience Level

Senior level
7+ years relevant experience

Education Level

Bachelor's degree in business
Master's preferred

Benefits

Highly inclusive, diverse, and multicultural working environment.
Investment in personal & professional development through training, accreditation, coaching, mentorship, and internal mobility opportunities.
Attractive compensation package.

About the Company

The World Food Programme (WFP) is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability, and prosperity for people recovering from conflict, disasters, and the impact of climate change.
WFP is a 2020 Nobel Peace Prize Laureate.
Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
WFP is investing in and growing private sector fundraising and partnerships to reach a world with zero hunger.
ShareTheMeal is WFP’s fundraising and awareness-raising app, with over 1.3 million supporters worldwide who have shared more than 330 million meals.
WFP is pursuing an ambitious growth strategy for individual giving, with ShareTheMeal as a key driver.

Equal Opportunity

WFP celebrates and embraces diversity.
It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications.
WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority.