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About the Role
At Wise, we build and launch amazing products designed to give customers smart solutions to their international money challenges. This role is crucial for ensuring those products are known, understood, and inspire customer use. You will leverage strong creative judgment to help our target audience understand how Wise solves their international money problems, bridging business priorities with customer and market insights to drive growth through creative campaigns.
Responsibilities
- Bring clarity to complex marketing problems by unpacking challenges with product, marketing, and regional teams.
- Identify customer motivations, tensions, and barriers for communication by synthesizing customer research, market context, and performance learnings.
- Translate insights into focused, compelling creative briefs with clear objectives, audience insight, and proposition.
- Assess creative concepts and executions against briefs, providing constructive feedback to improve work.
- Lead the strategic direction and storytelling for quarterly customer "Mission Update" comms.
- Interpret channel performance data into creative recommendations for testing, refining, or scaling.
Requirements
- Proven track record in creative strategy and broader marketing experience.
- Understanding of how customer needs, product messaging, media placement, and commercial objectives intersect.
- Ability to turn functional product messaging into engaging narratives.
- Strong creative judgment and ability to critique work effectively.
- Comfortable interpreting channel performance metrics (e.g., CTR, CPA, conversion) to iterate for maximum impact.
- Excellent collaboration and influencing skills to unite diverse teams.
- Self-starter attitude, comfortable identifying comms gaps and driving initiatives.
- Ability to thrive in a dynamic, fast-moving environment.
Skills
- Creative strategy
- Marketing
- Creative brief writing
- Creative critique
- Customer insights
- Market insights
- Performance metrics interpretation
- Collaboration
- Influencing
- Storytelling
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- GBP 62000 - GBP 88000
About the Company
- Wise is a global technology company building the best way to move and manage the world’s money with minimal fees and maximum ease.
- We are on a mission to make international money transfers, spending abroad, and international payments easier and more affordable for people and businesses.
- We are creating an entirely new network for the world's money.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.