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About the Role
As a Senior Performance Marketing Manager at Zasta, you will lead our paid social strategy across platforms like Meta, TikTok, Snap, and LinkedIn. You will blend creative insight with analytical precision to ensure campaigns drive reach and contribute to growth objectives.
Responsibilities
- End-to-end responsibility for paid social activities, including strategic planning, setup, optimization, and analysis.
- Utilize platforms such as Meta, TikTok, and Snap to build scalable campaigns.
- Balance ad spend efficiency with creative effectiveness by testing new formats, messages, and audiences.
- Derive learnings from campaign performance and collaborate with design and creative teams on data-driven creative strategies.
- Monitor key metrics (CTR, CAC, ROAS) to identify effective measures and conduct A/B tests.
- Develop hypotheses and new approaches for sustainable growth based on data analysis.
- Manage budgets, independently steer campaigns, and make data-driven decisions balancing performance and efficiency.
- Proactively identify underperforming campaigns and implement corrective actions.
Requirements
- Minimum of 5 years of experience in Paid Social or Performance Marketing.
- Experience in a fast-growing environment or agency is ideal.
- Data-driven mindset with an understanding of the relationship between ad spend, funnel performance, and business KPIs.
- Ability to make informed decisions based on analysis.
- A good eye for compelling creatives and understanding of content performance.
- Active participation in the creative development of new formats.
- Structured and proactive work approach.
- Willingness to take ownership from testing plans to reporting.
- Strong communication and collaboration skills.
- Fluent in German and English.
Skills
- Paid Social Strategy
- Performance Marketing
- Meta Ads
- TikTok Ads
- Snap Ads
- LinkedIn Ads
- Campaign Planning
- Campaign Setup
- Campaign Optimization
- Campaign Analysis
- A/B Testing
- Data Analysis
- Budget Management
- Creative Strategy
- Content Performance Analysis
Location
- Rostock
- Berlin
Work Type
- Hybrid
- Remote (up to 4 weeks within Europe)
Experience Level
- Senior
- 5+ years
Benefits
- 30 days of vacation per year
- Opportunity to work from within Europe for up to 4 weeks
- Flexible work arrangements with hybrid office days
About the Company
- Zasta was founded in 2017 and is the leading tax app in German app stores.
- Our software enables any taxpayer to submit a professional tax return with minimal effort.
- Our platform collaborates with real tax advisors to ensure optimal results for every user, regardless of their tax knowledge.
- Over 2 million users trust our app.
- We aim to transform a tedious financial task into a positive financial outcome.
Equal Opportunity
- We encourage you to apply even if you don't meet all the requirements. You might bring something unique to the team that we haven't considered.