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About the Role
BritBox is seeking an experienced independent senior consultant for a short-term engagement to assess the opportunity to enrich its first-party customer data. The consultant will lead the project through data discovery, use case development, provider evaluation, and testing to establish the best data sources for BritBox, assess their potential to improve customer insight, segmentation, acquisition, and retention, and determine if the incremental value justifies implementation.
Responsibilities
- Define priority enrichment use cases, data requirements, and success criteria with BritBox stakeholders.
- Assess the availability and suitability of BritBox customer data for enrichment, working with internal data and privacy teams.
- Identify, engage, and evaluate relevant consumer data and identity providers using a consistent evaluation framework.
- Review provider attributes, provenance, coverage, privacy considerations, and commercial models.
- Design and coordinate controlled enrichment tests with at least two providers, assessing quality, usable attribute coverage, and incremental value.
- Evaluate how enrichment could improve customer insight, segmentation, acquisition, and retention.
- Recommend preferred provider arrangements and priority use cases, supported by costs, benefits, limitations, and a practical implementation roadmap.
- Present clear findings and recommendations to senior stakeholders.
Requirements
- Must have successfully delivered a comparable customer data enrichment project.
- Confident working independently, engaging suppliers, and collaborating with research, data, marketing, and privacy teams.
- Practical knowledge of common pitfalls and what it takes to move from assessment to implementation.
- Direct experience of third-party data enrichment.
- Must have personally designed or managed provider evaluations and enrichment tests.
- Significant experience in customer data strategy, customer analytics, CRM, or marketing technology.
- Direct experience evaluating or working with relevant data providers such as Experian, Acxiom, Equifax, or TransUnion.
- Practical expertise in first-party data enrichment.
- Ability to interrogate data claims, quality, coverage, provenance, and the incremental value of enrichment.
- Good understanding of customer data platforms, cloud data warehouses, and modern marketing data architectures.
- Experience translating customer and marketing use cases into actionable data requirements.
- Working understanding of relevant legal sensitivities.
- Strong stakeholder management skills, with experience working across research, analytics, engineering, marketing, privacy, legal, and commercial teams.
- Experience assessing supplier proposals, licensing terms, and commercial value.
- Ability to work independently and deliver a focused project from discovery through to recommendation.
- Experience in subscription services, streaming, media, entertainment, telecoms, or another consumer business with a large customer base would be advantageous.
Skills
- Customer Data Enrichment
- Data Discovery
- Use Case Development
- Provider Evaluation
- Customer Insight
- Segmentation
- Acquisition
- Retention
- Stakeholder Management
- Data Strategy
- Customer Analytics
- CRM
- Marketing Technology
- First-Party Data Enrichment
- Data Platforms
- Marketing Data Architectures
Location
- New York
Work Type
- Short-term consultancy
- Full-time
Experience Level
- Senior consultant
- Experienced
Salary/Compensations
- $50,000–60,000K
About the Company
- BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.
- BritBox is the ultimate streaming destination for British TV, offering an unparalleled collection of thoughtfully curated entertainment.
- Born from the BBC, BritBox's mission is to bring authentic British stories to its audiences.
- Launched in 2017, BritBox is a small but mighty streamer available on every major platform.
- BBC Select is a documentary streaming service successfully operating since February 2021 and is the third-largest documentary streaming service in the US.
- BBC Select plans to expand through original commissions, territorial premieres, and new distribution platforms.
- The integration of BBC Select into the DTC organization presents an opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.
- The company is looking for individuals passionate about entertainment who thrive in a fast-paced environment and want to play a meaningful role in its growth journey.