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About the Role

We are seeking an experienced B2B Lifecycle Marketing Automation Manager to join our Wolt Ads team. This role is responsible for managing the Wolt Ads Lead Lifecycle process and CRM activities to drive engagement, retention, and revenue growth. The manager will collaborate with marketing and sales teams to execute communications campaigns that enhance customer loyalty and lifetime value.

Responsibilities

Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth.
Build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS.
Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff, ensuring a consistent experience across markets.
Use customer data and segmentation to identify opportunities, personalise campaigns and improve the customer experience throughout the lifecycle.
Measure and report on lifecycle performance, including conversion, retention and revenue, using insights and A/B testing to improve results.
Work with Data and Engineering teams to maintain accurate customer data and reliable integrations between Salesforce, Customer.io and other systems.
Collaborate with Marketing, Product and local teams to plan and deliver campaigns that scale across markets, while following data privacy and communication best practices.
Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities.

Requirements

Accountable for revenue influenced by lifecycle programmes.
Accountable for lead-to-first-campaign conversion and time to first campaign.
Accountable for retention and repeat-campaign rate.
Accountable for data quality and sync health in Customer.io.
Accountable for the output and development of one direct report.
Independently diagnose funnel drop-offs and redesign journeys to fix them.
Independently prioritise competing requests from Sales, Product and Marketing against a single communications calendar.
Independently adapt programmes to local languages, regulations and sales processes across 23 countries.
Bachelor's degree in marketing, business administration, or a related field, or equivalent experience.
4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
Strong analytical skills and the ability to interpret data to inform decision-making.
Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience designing A/B and incrementality tests and measuring revenue influence.
Knowledge of GDPR and other data protection regulations and best practices.
Experience coaching or mentoring junior team members.

Skills

SQL
BI skills such as Looker
Strong Excel skills

Location

23 countries

Work Type

Full-time

Experience Level

4-6 years of experience in CRM or lifecycle marketing
Experience coaching or mentoring junior team members

Education Level

Bachelor's degree in marketing, business administration, or a related field, or equivalent experience

Benefits

Great benefits
Clear opportunities for career growth

About the Company

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world.
In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
In 2022 we joined forces with DoorDash and together we keep on expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way.
So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Wolt is the leading local commerce platform in several markets across Europe and Asia.
Wolt makes it incredibly easy for you to discover and get what you want. Delivered to you – quickly, reliably and affordably.
And by doing so, we make cities better places to live.
Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 23 countries we operate, so brands can leverage consumer insights, connect with shoppers via advertising in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers.

Equal Opportunity

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.