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Don't guess if your resume is good enough.
See how it scores against the Digital Marketing - Winter 2027 Co-op/Intern posting at Definity Insurance Company — free, in seconds.
About the Role
Definity offers co-op placements that provide rewarding work and real-life experience. Contribute to initiatives supporting strategic goals and utilize your skills in a supportive team environment. This is an opportunity to join a company that cares for its people and has a track record of significant achievements.
Responsibilities
- Support the execution of digital marketing campaigns across social media, email, web, and paid channels.
- Create engaging digital content, including social media posts, blog articles, email communications, and website copy that aligns with brand standards and campaign objectives.
- Conduct market, audience, and competitor research to identify trends, insights, and opportunities that inform marketing strategies and content development.
- Collaborate with cross-functional teams to update website content, support SEO initiatives, and contribute to the successful delivery of marketing projects and events.
Requirements
- Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field.
- Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences.
- Familiarity with social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and X, including an understanding of social media best practices and trends.
- Basic knowledge of digital marketing concepts, including content marketing, email marketing, SEO, web analytics, and paid advertising.
- Experience using Microsoft 365 applications (Excel, PowerPoint, Word) and a willingness to learn marketing and analytics tools such as Google Analytics, HubSpot, or Adobe Analytics.
- Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Analytical mindset with an interest in interpreting data and translating insights into recommendations and actions.
- Collaborative team player who demonstrates initiative, creativity, and attention to detail.
- Experience creating content for personal, academic, volunteer, or professional projects is considered an asset.
- Passion for digital marketing, emerging technologies, and staying current with industry trends.
- Successful clearance of a background check (including criminal checks and leadership references).
Skills
- Content creation
- Social media management
- SEO
- Email marketing
- Web analytics
- Campaign performance measurement
- Market research
- Audience research
- Digital marketing
- Microsoft 365
- Google Analytics
- HubSpot
- Adobe Analytics
Location
- Remote
- Hybrid
Work Type
- Co-op placement
- Full-time
- Part-time
Experience Level
- Co-op student
Education Level
- College or university program in Marketing, Communications, Digital Media, Business, or a related field.
Salary/Compensations
- $22.50 per hour
Benefits
- Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
- Culture of accountability, empowerment, and collaboration.
- Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
- Leadership Essentials program builds knowledge and skills to Team Leaders to Directors.
- Opportunity to join employee groups focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
- Commitment to positive change for our environment, our people, and our communities.
About the Company
- Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- Our ambition is to be one of Canada's leading and most innovative property and casualty insurers.
- We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
- Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
- Definity distributes $85,000 in scholarships to students across Canada each year.
- Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work.
Equal Opportunity
- Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
- As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.