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About the Role

Lead financial planning and analysis for HOKA’s Direct-to-Consumer (DTC) channels, supporting reporting across Deckers brands and channels throughout EMEA. Transform financial and commercial information into meaningful insights, identify risks and opportunities, and partner with stakeholders to achieve brand objectives. Manage one FP&A Analyst, combining commercial thinking with financial expertise while continuously improving FP&A processes.

Responsibilities

Act as a trusted finance business partner to the HOKA e-Commerce and Retail teams, providing insightful analysis, constructive challenge, and commercial support.
Own preparation of the full P&L across HOKA stores and HOKA.com.
Lead the Annual Plan and quarterly reforecasts from start to finish, supported by the FP&A Analyst, ensuring plans are robust, accurate, and delivered on time.
Challenge stakeholder plans and forecasts using commercial awareness, historical data, trends, and regional and corporate targets.
Manage risks and opportunities with business leaders and review seasonal sales performance and future seasonal targets, providing appropriate challenge when needed.
Own cost forecasting, including but not limited to marketing and travel.
Deliver timely brand reporting packs and management information, transforming performance data into relevant insights that support informed decision-making.
Prepare inputs for management and executive-level reporting, including Annual Plan, quarterly reforecasts, MBR, and QBR materials, and present quarterly financial results to executive stakeholders and the HOKA team.
Produce multi-brand reporting, seasonal summaries, full-price and markdown analysis, margin reporting, and ad hoc analysis in response to evolving business needs.
Partner with the Trading Director to establish robust quarterly projections with clear assumptions and commentary, communicating a comprehensive view to the wider business.
Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives.
Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, continuous learning, and knowledge sharing.
Partner closely with the UGG FP&A team to develop consistent brand and channel reporting, strengthen alignment, and share best practices.
Maximize EMEA and global reporting tools and support adoption of platforms such as Tableau and Power BI, including training where required.
Drive continuous improvement in FP&A reporting, systems, processes, and ways of working while encouraging greater self-sufficiency throughout the EMEA business.
Take ownership of routine FP&A touchpoints, including weekly trade, billings, plans, reforecasts, and reporting, becoming a trusted resource for FP&A support.
Build collaborative relationships across Commercial, Finance, and the wider business while proactively identifying insights, risks, and opportunities that can drive performance.

Requirements

A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond the numbers.
Experienced in business partnering with commercial leaders and comfortable constructively challenging and influencing senior stakeholders.
Able to interpret complex financial and non-financial information and turn it into clear, relevant insights and compelling business stories.
Experienced working across Pan-European and multi-currency environments, including USD.

Skills

Financial planning and analysis
Reporting
Forecasting
P&L management
Cost forecasting
Commercial awareness
Data analysis
Stakeholder management
Coaching
Mentoring
Tableau
Power BI

Location

EMEA

Work Type

Hybrid
Flexible Working Environment

Experience Level

Manager level

Education Level

Fully qualified finance professional (ACA, CIMA, or ACCA)

Benefits

27 Days Holidays + Bank Holidays
Half day Fridays (work permitting)
Generous discounts
Community-based programs
Extensive opportunities and support for personal and professional development
Global Mentorship Programme

About the Company

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.
Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Equal Opportunity

COME AS YOU ARE
We celebrate diversity—of your background, your experiences, and your unique identity.
We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are.
We believe that when we bring our different perspectives to work, we are truly Better Together.
Diversity and inclusion are key to our success.
We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.