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About the Role
SMT Group is seeking a German Creator Manager to drive creator-led growth for its arts and crafts brands in the German market. This role involves identifying and activating creators, building a scalable network, and transforming creator relationships into a consistent pipeline of high-performing content for various channels, ultimately contributing to measurable commercial growth and strengthening brand connection with customers.
Responsibilities
- Identify, approach, and recruit creators who align with SMT's products and audiences.
- Develop authentic, long-term creator and ambassador relationships.
- Grow an active community, not just a database of contacts.
- Bring fresh thinking about emerging creators, platforms, and German market trends.
- Manage onboarding, product seeding, creator briefs, timelines, and content delivery.
- Help creators develop natural, useful, and engaging content that performs well as ads.
- Coach creators on winning hooks, storytelling, demonstrations, briefs, and iterations informed by Meta performance.
- Run and engage creator communities, including Discord, sharing examples, feedback, learning sessions, and creative best practices.
- Help recruit, onboard, and activate German creators through Trybe.
- Support hands-on creator activity as TikTok Shop launches.
- Keep campaigns organized, relationships positive, and execution consistently strong.
- Support community initiatives and creator experiences that build lasting engagement.
- Track creator and content performance, identifying successful strategies and reasons.
- Share winning concepts, hooks, formats, and audience insights with Creative and Media Buying teams.
- Use learnings to improve creator selection, briefs, and future campaigns.
- Contribute to the evolution of creator-led commerce and new growth opportunities.
- Work with the wider community team and senior leadership to share learnings and raise standards.
- Bring a distinct German market perspective to international planning.
- Help improve systems and processes as the programme scales.
Requirements
- Fluent German and strong working English.
- Experience in creator partnerships, influencer marketing, UGC, or community management.
- A strong understanding of German creators, social platforms, and online culture.
- The ability to build relationships while delivering campaigns with precision.
- A creative eye, a commercial mindset, and confidence interpreting content performance.
- A working understanding of performance creative and the ability to explain winning ad concepts clearly to creators.
- Confidence engaging and educating creators in community channels such as Discord.
- An organized, proactive approach and comfort working in a fast-moving business.
- Experience with DTC brands.
- Experience with Meta creative.
- Experience running affiliate programmes across Trybe & TikTok Shop.
Skills
- Creator partnerships
- Influencer marketing
- UGC management
- Community management
- German creator landscape knowledge
- Social platform expertise
- Online culture understanding
- Relationship building
- Campaign delivery
- Creative eye
- Commercial mindset
- Content performance interpretation
- Performance creative understanding
- Discord engagement and education
- Organized approach
- Proactive approach
- Working in fast-moving business environments
- DTC brand experience
- Meta creative experience
- Affiliate program management (Trybe & TikTok Shop)
Location
- Germany
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- Up to €4,000 per month
About the Company
- SMT Group operates a portfolio of digitally native arts and crafts brands, including DIY Malen nach Zahlen in Germany, Schilder op Nummers in the Netherlands, and DIY Art Club internationally.
- Founded in 2016, SMT Group has over five million customers across 20+ countries.
- DIY Malen nach Zahlen has served over one million customers in Germany for more than seven years.
- The group operates at international scale, investing €200,000 daily on Meta advertising and launching over 100 new product designs weekly.
- SMT has launched with Trybe to scale creator-led affiliate activity and is launching TikTok Shop.
- The company's ambition is to become the world's leading eCommerce group for creative hobby products.