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About the Role
We are looking for a creative individual who can conceptualize and execute both written and visual content across various platforms, including social media, performance marketing, CRM, display, out-of-home, and in-product advertising. This role requires a blend of strategic thinking and hands-on execution, adapting to different project needs from campaign platforms to high-volume ad variants.
Responsibilities
- Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
- Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
- Develop multiple creative routes per brief and present them with clear rationale.
- Iterate quickly using performance insights, and treat testing as a creative tool.
- Work with the design, motion and production teams and external partners to bring ideas to life.
- Deliver across every state we operate in, working with Legal and Compliance on disclaimers and responsible gaming messaging.
Requirements
- 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
- A portfolio of concept-led work alongside high-volume executional work.
- A deep understanding of how visual, copy and brand play together to create compelling advertising.
- A natural feel for culture, disruption and what makes people stop scrolling.
- The ability to take feedback, sharpen the idea and move fast while retaining the craft.
- Experience in AI image, video and copy tools, and good judgment about when to use them.
Skills
- AI image tools
- AI video tools
- AI copy tools
- CRM
- Lifecycle marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $91,000—$112,000 CAD
Benefits
- Full-time employment
- Bonus
- Benefits information available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally.
- The company operates across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
- Fanatics has an established database of over 100 million global sports fans.
- It has a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes.
- The company also has over 2,000 retail locations, including its Lids retail stores.
- Fanatics has over 22,000 employees committed to enhancing the fan experience globally.