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About the Role

As a Founder's Associate GTM, you will work directly with our founder to define and execute customer acquisition, support, and retention strategies. You will take on responsibility from day one, balancing strategic initiatives with daily operations and driving projects to completion. You will be client-facing, ensuring customer feedback directly influences product development, pitches, and pricing.

Responsibilities

Develop GTM strategy, including target audiences, regions, positioning, and customer acquisition channels.
Analyze the metering market, competitors, and customer segments to inform strategic decisions.
Engage with property managers, housing companies, and asset holders, conduct initial meetings, and build outbound processes with AI tools.
Manage client relationships and their properties, address inquiries, and ensure smooth post-deal collaboration.
Identify operational bottlenecks and develop processes and tools, such as CRM enhancements or handover improvements.
Undertake key strategic and operational projects.
Participate in industry events and trade shows for the real estate sector.

Requirements

Structured thinking and the ability to quickly learn new topics and drive tasks to completion independently.
Proactive in engaging with people, including via phone, and resilient to rejection.
Strong listening skills, ability to ask pertinent questions, and explain concepts clearly and concisely.
Data-driven approach, using metrics to evaluate success and make informed decisions.
Proficiency with tools such as CRM, LinkedIn Sales Navigator, Excel, and AI tools like ChatGPT and Claude.
German language proficiency at C2 level, both written and spoken.
Initial experience in sales, customer contact, operations, or a startup environment is beneficial; career changers are explicitly welcome.

Skills

GTM Strategy
Market Analysis
Competitor Analysis
Sales
Outreach
Customer Relationship Management
Operations Management
Process Improvement
Project Management
Event Participation
CRM Tools
LinkedIn Sales Navigator
Excel
AI Tools (ChatGPT, Claude)

Location

Berlin Mitte

Work Type

Full-time
Onsite

Experience Level

Entry-level
Mid-level

Benefits

Direct collaboration and daily mentoring from an experienced founder.
Steep learning curve.
Opportunity to be part of a fast-growing early-stage startup.
Significant autonomy, high pace, and genuine scope for initiative.
Chance to make a real impact on the energy transition through digital metering services.
Clear option for permanent employment and the opportunity to help build Heidi as one of the first 20 employees.
High-performance team with a humorous and supportive culture.
Regular team dinners and joint events.
Newly renovated office in a historic building in Berlin Mitte, near Monbijoupark.
Access to a strong network in real estate, tech, energy, and venture capital.

About the Company

Heidi Systems is building the Energy OS for Real Estate, digitizing one of Europe's last major analog markets and creating the infrastructure for intelligent energy management in buildings.
We are digitizing the metering industry, a large and long-standing market.
As a PropTech and ClimateTech company, we combine software, IoT, and operations into a platform that makes energy and consumption data fully digital, transparent, and real-time.
We have a strong pipeline with over 5,000 active deals.
Completed an angel round with founders of unicorns and directors from Google and OpenAI.
On track for 10x growth in 2026.