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About the Role

Join our expanding Product Growth team as a Senior CRM Manager. This role offers a fast track to pod leadership, allowing you to own two core growth pods in your first year and then transition to where you've made the most impact. You will drive conversion growth, turning customers into long-term, high-value ones and contributing to financial inclusion in Africa.

Responsibilities

Own reactivation and upgrade campaigns in CleverTap for the Repeat Phones pod.
Collaborate with the Growth Lead to understand pod performance drivers and opportunities.
Take ownership of Digital Lending growth, understanding cash loan growth end-to-end.
Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap.
Track funnel performance and identify drop-off points.
Run structured experiments with clear hypotheses.
Develop documented playbooks for future use.
Maintain data quality and campaign tracking for leadership trust.

Requirements

5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce.
Demonstrated ownership over campaign or pod achievements.
Strong judgment to understand performance drivers and make strategic decisions.
Genuine appetite for pod leadership and a desire for broad experience.
Hands-on fluency in CRM platforms like CleverTap, Braze, or similar.
Ability to read and interpret funnel or cohort data.
Comfort with ambiguity and a proactive approach to challenges.
Strong presence to build trust with senior leads.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement.

Skills

CRM platforms (CleverTap, Braze, or similar)
Multi-channel campaign management (SMS, WhatsApp, push, in-app)
Funnel analysis
Cohort analysis
Experimentation
Data analysis
Performance marketing
Lifecycle marketing

Location

Fully remote (UTC -1 to UTC +3 time zones)

Work Type

Fully remote
Full-time

Experience Level

Senior

Benefits

Professional development programmes
Coaching partnerships
Family-friendly policies
Flexible working arrangements
Well-being support
Career growth opportunities

About the Company

M-KOPA creates financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model.
The company strives to drive greater inclusion of women, youth, and low-income communities.
M-KOPA's technology has connected 2.5 million first-time smartphone users.
70% of customers use M-KOPA products for income generation, creating over 35,000 livelihoods for agents.
Over 2.1 million tonnes of CO₂ have been avoided through clean energy products.
M-KOPA has been recognized by the Financial Times as one of Africa's fastest-growing companies.
The company has been named on CNBC's World’s Top Fintech Companies and by TIME as one of the Most Influential Companies in the world.
M-KOPA has served over 10 million customers, unlocking $2 billion in cumulative credit.

Equal Opportunity

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff.
Women, minorities, and people with disabilities are strongly encouraged to apply.
M-KOPA explicitly prohibits the use of Forced or Child Labour.
M-KOPA respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice.
M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.