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About the Role

This role will work across the Defence sector, focusing on campaign management and execution for products including DSEI UK, Japan, and Germany. It will also support the growth of the DSEI Gateway news brand. This is a hands-on, high-impact role with ownership across product campaigns and conversion, requiring close collaboration with marketing and content teams to drive audience quality and conversion.

Responsibilities

Creating and managing the marketing strategy driving acquisition and retention in key segments to achieve business goals across events and digital products.
Effectively communicating and presenting campaign plans, strategies, and updates throughout the cycle to the team and stakeholders.
Accountable for delivery of campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
Writing and proofreading copy for promotional materials, ensuring adherence to brand and style guides.
Ensuring all promotional marketing materials created are tailored towards key avatars/personas.
Using business intelligence, customer feedback, and insight to suggest and implement new campaign ideas.
Owning all marketing reporting from weekly reporting of event KPIs and forecasts to post-event reports that deliver insight, analysis, and recommendations.
Managing the product marketing budget with support from the Head of Marketing.
Identifying key industry trends, innovations, or technologies that can drive growth.
Ensuring all campaign plans and deliverables are heavily influenced by customer data, research, and feedback.
Continued learning and implementation of learning about the Defence industry and marketing through attending events, reading, listening to podcasts, and webinars.

Requirements

Marketing all-rounder with leadership abilities and a proven track record of delivering growth.
Ability to manage role as campaign evolves.
Focus on the “big picture” when developing campaign plans.
Ability to manage and focus the team on campaign delivery.
Ability to provide status updates and recommendations for campaign adjustments.
Analytical and data-oriented with a history of testing and campaign optimization.
Creative flair and exceptional attention to detail.
Experience managing agencies, freelancers, and team members not directly managed.
Experience managing one direct report.

Skills

Best practice across email, social media, paid media, landing pages, websites, and chatbots (ideally with depth knowledge in 2-3 channels).
Direct response copywriting and copy editing.
Creating and delivering campaigns across multiple marketing channels.
Exceptional project management skills – organized, proactive, and able to multi-task.
Knowledge of marketing performance metrics and optimization tactics.
Excellent communication – great verbal and written skills that can translate campaign strategies simply to a range of stakeholders and team members.
Ability to deliver and receive feedback.
Critical thinking with strong problem-solving skills.
Excellent time management skills and ability to prioritize relevant tasks.
Experience with marketing technology including email marketing automation, CRM, social media management, website analytics, chatbots, and more.
Ability to work with data sets, interpret trends, and provide analysis and recommendations based on data.
Ability to learn new tools and software quickly and independently.
Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.

Location

DSEI UK
DSEI Japan
DSEI Germany

Work Type

Full-time

Experience Level

Proven track record of delivering growth
Experience managing agencies, freelancers and team members that they don’t directly manage
1 direct report

Benefits

25 days’ holiday plus bank holidays
End of year wellbeing shutdown (closed for the last week of the year)
Extra day of leave for a celebration of your choosing
Summer Hours in August (3pm finish on Fridays)
Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
Pension Scheme
Private Medical Insurance
Health Cash Plan
Wellbeing Library (MYNDUP)
Mentoring Programme
Season Ticket Loan
Cycle to Work Schemes
Free on-site gym and shower facilities
Free eyesight tests
Free flu vaccination

About the Company

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
Clarion Events embrace diversity and equal opportunities in all that we do.
Clarion is private equity backed and owned by Blackstone.
Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Equal Opportunity

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will: Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents; Ensure that no person is unlawfully discriminated against; Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.