Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Retirement Villages Group's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Retirement Villages Group's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Retirement Villages Group — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Retirement Villages Group — free, in seconds.
About the Role
This role involves owning the marketing strategy and delivery for a portfolio of retirement villages, collaborating with sales and operations to generate quality leads and drive sales. It combines strategic planning with practical campaign execution, utilizing data to optimize marketing efforts and achieve commercial results.
Responsibilities
- Develop and own marketing plans for village portfolios, aligning with sales targets and market opportunities.
- Plan and deliver integrated multi-channel campaigns (digital, social, email, direct mail, PR, events, local partnerships).
- Build relationships with Sales and Operations teams to support their priorities.
- Utilize HubSpot for targeted campaigns, segmentation, and customer journey development.
- Monitor campaign effectiveness and sales funnel performance using data.
- Manage the portfolio marketing budget, agency, and supplier costs.
- Plan and support village events, open days, and local marketing initiatives.
- Ensure marketing content reflects village propositions and creates engaging messaging.
- Brief and manage external agencies and suppliers.
- Collaborate with the Marketing team to improve activity planning, delivery, and measurement.
Requirements
- Experienced marketing professional balancing strategic thinking with execution.
- Commercially aware with confidence in using data for decision-making.
- Comfortable managing multiple priorities across different locations.
- Experience managing multi-channel marketing campaigns and developing marketing plans.
- Strong understanding of customer journeys, sales funnels, lead generation, and conversion.
- Experience managing marketing budgets, external agencies, and multiple projects.
- Confidence in analyzing campaign performance and using insight to improve results.
- Experience using CRM and marketing platforms.
- Excellent communication skills, with the ability to build relationships and influence stakeholders.
- Strong organization and project management skills.
- Proactive and practical approach with the confidence to bring ideas and find solutions.
- Collaborative mindset and commitment to teamwork.
- Experience in property, hospitality, later living, leisure, or a multi-site, customer-focused environment is beneficial.
Skills
- Marketing strategy
- Campaign management
- Customer journeys
- CRM
- Performance analysis
- Budget management
- Event planning
- Content creation
- Agency management
- Project management
- HubSpot (advantageous)
Location
- London Victoria office
- Remote
- Village visits
Work Type
- Hybrid
- Full-time
Experience Level
- Experienced marketing professional
About the Company
- RVG offers a supportive environment where employees can make a difference, share ideas, and shape the future of retirement living.
- Company values: Age Well, Community, Keep Improving, Invest Wisely, Planet Positive, One Team.