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About the Role
This role plays a pivotal role in communicating Coca‑Cola’s vision and impact across one of its most strategic markets, Japan. The Senior Manager, Corporate Communications will manage external relations, drive local storytelling, and support incident and crisis preparedness, blending strategic depth with operational agility.
Responsibilities
- Lead all aspects of media relations and external communications for Japan, cultivating strong relationships with national, business, and trade media.
- Manage media inquiries, interviews, press briefings, and spokesperson coordination.
- Contribute to the development of and execute external media strategies informed by corporate reputation scores, social discourse, and market sentiment.
- Monitor media coverage proactively, providing insights and recommendations.
- Partner closely with the Senior Director to execute communications that reinforce Coca‑Cola’s identity as a company deeply embedded in Japan’s communities and culture.
- Translate agreed corporate reputation and “License to Win” priorities into media narratives that showcase Coca‑Cola’s contribution to Japanese society.
- Coordinate with Trademark, Marketing, and bottling partners to align corporate and brand storytelling into an integrated, market‑wide communications approach.
- Support sustainability‑related media engagement and storytelling focused on Coca‑Cola’s water stewardship and environmental achievements.
- Collaborate with the I LOHAS brand, bottlers, and internal sustainability teams to develop press materials, briefings, and media opportunities.
- Execute sustainability and purpose‑driven messaging through multi‑channel communications.
- Serve as Deputy Incident Management Lead (IML) for Japan, supporting the lead in ensuring readiness and communication response during events or incidents/crises.
- Coordinate the development, testing, and continuous improvement of the company’s BCP framework.
- Support the activation of communication structures during disruptions or emergencies, ensuring responsible coordination and clear messaging.
Requirements
- Minimum 8 years of corporate communications, public relations, media relations, and/or issue/crisis management experience within Japan.
- Proven hands‑on experience engaging with national and business media and understanding Japan’s complex stakeholder and cultural context.
- Deep awareness of Japan’s evolving media environment, digital news ecosystem, and online discourse trends.
- Experience supporting crisis response and business continuity activities, ideally within a multinational or matrixed organization.
- Strategic thinker who embraces constructive challenge and brings fresh perspectives to corporate storytelling and stakeholder engagement.
- Skilled in balancing long‑term reputation management with dynamic day‑to‑day execution.
- Collaborative partner capable of operating effectively across internal functions, bottlers, and external stakeholders.
- Strong situational judgment, cultural fluency, and solution‑oriented mindset.
Skills
- Media Relations
- External Communications
- Crisis Communications
- Business Continuity Planning
- Stakeholder Engagement
- Corporate Storytelling
- Japanese Language Proficiency
- English Language Proficiency
Location
- Tokyo, Japan
Work Type
- Full-time
Experience Level
- Senior Manager
Education Level
- Bachelor's degree or higher in Communications, Journalism, Public Relations, Marketing, or related discipline.
Benefits
- Unique opportunity to strengthen Coca‑Cola’s corporate reputation in one of its most innovative global markets.
- Collaboration with global PACS professionals and exposure to cutting‑edge communications practices and analytics.
- Professional growth through participation in high‑impact sustainability and purpose‑driven storytelling programs.
- Empowerment to shape local narratives that demonstrate Coca‑Cola’s commitment to Japanese society, business resilience, and environmental stewardship.
About the Company
- At The Coca‑Cola Company, our purpose is to refresh the world and make a difference.
- In Japan—a market known for innovation, precision, and deep cultural roots—we are committed to shaping lasting relationships built on trust, transparency, and storytelling that connects our global heritage with local relevance.
- We are committed to strengthening our corporate reputation and sustainability presence.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- Our culture is one of the reasons our company continues to thrive after 130+ years.