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About the Role

Axon is seeking a strategic seller to build its Defence, National Security, Public Safety, and Critical Infrastructure business in the UK. This role involves market creation, pipeline development, strategic relationship building, and establishing a partner ecosystem to scale operations. The position focuses on Defence, National Security, Public Safety, Critical National Infrastructure, airports, ports, defence supply chain, and other strategically important infrastructure.

Responsibilities

Build a clear UK market strategy across Defence, National Security, Public Safety and Critical Infrastructure.
Identify and prioritize high-value target accounts, programs, and routes to market.
Establish relationships with key Defence, government, public safety, national security, and critical infrastructure stakeholders.
Build a focused network of primes, systems integrators, resellers, and strategic partners.
Develop a qualified pipeline with clear customer problems, buying paths, partners, and next steps.
Create awareness of Axon’s capabilities and position the broader ecosystem against customer outcomes.
Build a meaningful and repeatable pipeline across the segment.
Close initial strategic opportunities and establish referenceable customers and partners.
Establish high-value channel relationships that create scalable access to Defence, Public Safety, and Critical Infrastructure opportunities.
Position Axon as a credible participant in major Defence, public safety, national security, and critical infrastructure programs.
Create a repeatable GTM model that can be expanded into Canada, Australia, New Zealand, and the broader Commonwealth.
Own the commercial strategy for the UK Defence, National Security, Public Safety, and Critical Infrastructure segment.
Identify where Axon can create differentiated value across airspace awareness, drone detection, real-time operations, situational awareness, and the broader Axon ecosystem.
Develop the market rather than wait for traditional inbound opportunities or formal tenders.
Own a defined set of strategic accounts and opportunities.
Develop relationships at senior levels across Defence, government, public safety, national security, and critical infrastructure organizations.
Understand complex customer problems, procurement processes, funding paths, and decision structures and translate them into executable commercial strategies.
Operate comfortably through long and complex sales cycles while maintaining clear commercial accountability.
Develop strong relationships with primes, systems integrators, resellers, consulting partners, and other organizations operating within the Defence, public safety, and security ecosystem.
Determine where Axon should lead an opportunity directly and where it is better positioned as a technology partner, subcontractor, or component of a broader solution.
Build scalable routes to market.
Look beyond a single product or capability.
Identify opportunities where Dedrone, DFR, Fusus, real-time operations, and other Axon capabilities can contribute to a broader customer outcome.
Work closely with Product, SE, CSM, and regional sales teams to bring the right capabilities into each opportunity.
Operate effectively in a matrixed global organization.
Influence Product, Engineering, Sales, Customer Success, Professional Services, and executive leadership without relying on formal authority.
Identify gaps, create clarity, and drive action across teams.

Requirements

Demonstrated success in environments similar to the one being built.
Meaningful experience within Defence, National Security, Public Safety, or a closely related environment.
Commercial experience selling complex technology or solutions into Defence, government, public safety, or critical infrastructure.
Experience building and managing channel relationships, including primes, systems integrators, resellers, and strategic partners.
Strong understanding of government and Defence procurement and how large programs move from concept to funding and execution.
Credibility with senior military, government, law enforcement, security, and critical infrastructure stakeholders.
Experience creating pipeline and opening new markets rather than simply managing an established territory.
Strong commercial instincts and demonstrated ability to close complex opportunities.
Comfort operating as a hands-on individual contributor.
Ability to influence across functions and organizations without formal authority.
Strong judgment, resilience, and a high degree of ownership.
Legal eligibility to work in a firearms environment may be required for some roles.
Awareness of and commitment to appropriate environmental, health, and safety regulations, policies, and procedures.
Empowered to report safety concerns and activities potentially impacting the environment.

Skills

Market strategy development
Account identification and prioritization
Stakeholder relationship management
Partner network building
Pipeline development
Customer outcome positioning
Channel relationship management
Go-to-market model creation
Commercial strategy ownership
Value differentiation
Strategic selling
Complex problem understanding
Procurement process navigation
Funding path analysis
Decision structure translation
Sales cycle management
Commercial accountability
Ecosystem integration
Cross-functional influence
Organizational leadership
Judgment
Resilience
Ownership

Location

United Kingdom

Work Type

Individual Contributor
Full-time

Experience Level

Individual Contributor

About the Company

Axon is on a mission to Protect Life.
Axon is exploring society’s most critical safety and justice issues with its ecosystem of devices and cloud software.
Life at Axon is fast-paced, challenging, and meaningful.
Axon is committed to the well-being and safety of its employees as well as Axon’s impact on the environment.

Equal Opportunity

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion.
We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.
If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.