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About the Role
OpenMind oversees Nestle's media activity in Zone Europe, supporting ZEUR Search Leads by providing strong SEO experience and leadership. This role offers variety, balancing brand growth, strategic consultancy, and establishing frameworks for excellence at scale.
Responsibilities
- Build operational SEO excellence across ZEUR, managing varied stakeholders to ensure the successful running of a significant total client budget across above-market and in-market teams.
- High-level SEO KPI management and market governance to effectively track performance across Zone.
- Spearhead the delivery of best in-class organic search strategies at a zone level to maximise the SEO performance across Nestle Europe, adapting and rolling out strategies for specific business units.
- Work closely with the ZEUR Nestle Search Leads to ensure SEO strategic focuses align with those of specific business units.
- Effective, positive management of direct reports and a wider team of SEO specialists.
- Build a constructive, positive rapport with senior client contacts and third-party enablers including content agencies and development teams.
- Distill complicated SEO concepts into key actions and outcomes for relevant stakeholders.
- Commitment to progressing initiatives focused on driving share of voice and positive consumer experiences on-site.
- Stay up to date on the latest trends in SEO and adapt strategy accordingly.
Requirements
- Impressive track record of delivering multimarket SEO strategies and charting subsequent improved business performance.
- Experience working with businesses comprised of multiple business units and understanding their search overlap complexity.
- Strong knowledge across all areas of SEO, including technical, content, and digital PR.
- Experience managing and supporting multilayer SEO operations across above market, clusters, and in-market, ensuring consistent excellence and strategy delivery.
- Ability to demystify SEO for clients and teams, crafting and delivering powerful stories.
- Experience leading and developing a talented, multi-faceted team.
- Exposure to Digital more broadly, engaging with specialism in a passionate, intellectual capacity.
- Experience with Holistic search and the relationship between SEO and paid media channels is beneficial.
- Experience with a wide range of SEO tools and working with tool partners to drive enhancements.
- Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
- Calm under pressure and able to think about the bigger picture.
- Requires the right to work in the UK.
Skills
- SEO
- Technical SEO
- Content SEO
- Digital PR
- SEO Tools
- PowerPoint
- Presentation Delivery
- Team Management
- Stakeholder Management
- Strategic Planning
- Data Analysis
- Holistic Search
- Paid Media Integration
Location
- UK
Work Type
- Hybrid
- Full-time
Experience Level
- Associate Director
- Lead
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using AI and a pioneering agentic marketing platform.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships for personalized at-scale marketing.
- OpenMind by WPP is an integrated agency model created to accelerate Nestlé’s European media transformation, leveraging advanced data and technology capabilities fueled by WPP’s AI investment.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.