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About the Role
The SEO Account Manager will play a pivotal role in the day-to-day ownership of client engagements, SEO process, and execution on and off-page. This role supports the growth of WPP Media's offering and involves leading the management of SEO Account Executives, shaping global SEO strategy across content, technical, and outreach.
Responsibilities
- Oversee development and creation of organic search best practices.
- Develop in-depth knowledge of organic search and operate as an in-agency expert.
- Generate client-related case studies and seek opportunities for award entries.
- Report on client performance and share learnings and insights quarterly.
- Make continuous strategic and optimization recommendations.
- Connect with account teams and market leads to ensure cross-team integration.
- Support senior leadership with updates on innovation and industry landscape changes.
- Identify and source the right technology following best practices.
- Deliver best-in-class approach to Organic Search.
- Develop strong relationships with clients and lead team communications.
- Gather and disseminate intelligence about the client to predict and meet business needs.
- Share key industry information with the wider Channels and Solutions group.
- Support the AD in presentations and lead sessions/meetings/presentations when asked.
- Create a strong relationship with leadership by actively contributing and collaborating.
- Demonstrate expert understanding of business successes, challenges, and strategic objectives.
- Nurture relationships with key decision-makers to help them navigate critical business changes.
- Develop roadmaps for the Organic Search product.
- Create a consistent, challenging, but exciting recruitment experience for candidates.
- Support BDs and Head of/Partner Search in development of Channels & Solutions Paid Search product.
- Contribute and lead aspects of New Business, upselling and cross-selling services.
- Contribute to the New Business process by creating templates and resources.
- Build and maintain relationships with Clients and Client Leads.
- Surface and share great work from the team and ensure case studies are created.
- Enter relevant industry awards and create POVs regarding industry developments.
- Contribute to key industry events and represent WPP Media externally.
- Develop opinion pieces related to Organic Search.
- Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters.
- Develop the profile of WPP Media Channels & Solutions through training, presentations, and other communication.
- Maintain a positive attitude and look for opportunities and solutions from challenges.
- Establish a relationship with key senior clients through QBRs/proactive projects.
- Maintain talent mapping and career path development plans for direct reports.
- Update the team on live initiatives, business performance, and new business opportunities.
- Maintain a strong line of communication with all team members.
- Develop and maintain training plans to address skills gaps within the team.
- Lead through vision, values, and model leadership behaviors.
- Ensure effective management of junior team members, monitoring workloads and prioritizing tasks.
- Support the Head of/Director and broader team in capacity planning and resource management.
- Lead the recruitment process for your immediate team and assist with wider team recruitment.
- Communicate clearly and in a timely manner with internal and external stakeholders.
- Lead presentations where necessary.
- Take the lead on one or more integration projects across the department.
- Develop and maintain on-boarding process for new starters.
- Constantly review optimization, budget management, task management, testing, and other processes for improvement.
- Develop ways of working that maximize client output whilst minimizing operational input.
- Ensure alignment to wider group best practices.
- Work with ADs to ensure client resource allocations are adhered to, reported, and flagged.
- Support and deliver new business pitches when requested by leadership.
- Be commercially driven and forward thinking in the expansion of business opportunities.
Requirements
- Demonstrated experience in SEO and Owned Asset Optimisation.
- Experience in creating Global scalable strategies.
- Advanced competency for technical SEO.
- Experience in Integrating SEO with Paid digital channels.
- High level numeracy and analysis skills.
- Strong project management and organisational skills.
- Demonstrated career management of SEO executives.
- Client relationship skills, including presentation skills.
- Excellent verbal and written communications skills.
- Experience & gravitas to ‘fly solo’ & present to mid to senior weight clients.
- Excellent troubleshooting skills.
- Ability to communicate process driven approaches clearly and effectively to non-technical individuals.
- Competency in Google Analytics and Tag Manager.
- Competency in Microsoft Excel.
- Experience and competency in SEO tools including Screaming Frog, Lumar, BrightEdge and more.
- Experience building Looker Studio reports (Desirable).
- Paid search experience and experience in holistic search strategies (Desirable).
- Experience in building deliverable templates for the team to utilise (Desirable).
- Substantial demonstratable success in managing and leading digital teams (Desirable).
- Individuals must have the right to work in the UK.
Skills
- SEO
- Owned Asset Optimisation
- Global scalable strategies
- Technical SEO
- Integrating SEO with Paid digital channels
- Numeracy and analysis
- Project management
- Organisational skills
- Career management
- Client relationship management
- Presentation skills
- Verbal communication
- Written communication
- Troubleshooting
- Process communication
- Google Analytics
- Google Tag Manager
- Microsoft Excel
- Screaming Frog
- Lumar
- BrightEdge
- Looker Studio
- Paid search
- Holistic search strategies
- Team leadership
Location
- UK
Work Type
- Hybrid
Experience Level
- Manager
- Senior
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP Media helps clients navigate change, capture opportunity, and deliver transformational growth through its pioneering agentic marketing platform, WPP Open, and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.