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About the Role
This is a senior, client-facing role for someone who wants to combine strong SEO expertise with the rapidly evolving world of AI-powered discovery. You’ll lead organic growth strategy across major brands, connecting traditional SEO with content, social discovery, retail search and emerging GEO opportunities. You’ll also have the opportunity to help define how brands become more visible, trusted and discoverable as search behaviour continues to evolve.
Responsibilities
- Lead SEO strategy across your client portfolio, translating business priorities into clear and actionable organic growth roadmaps.
- Own senior client relationships across SEO, content and GEO, providing clear recommendations across performance, innovation and measurement.
- Develop SEO programmes spanning technical SEO, content optimisation, keyword strategy, user experience, authority signals and search performance.
- Turn search behaviour, consumer demand, category trends and competitor insights into meaningful actions for brands.
- Partner with Paid Search, Social, Retail Media, Media Planning, Data and Analytics teams to build connected search strategies.
- Lead measurement and performance storytelling, helping clients understand what is driving growth and where the next opportunities sit.
- Support and develop SEO talent while driving experimentation across AI search, social search, structured data, content and search-led commerce.
Requirements
- Strong SEO experience with the ability to lead strategy across complex, large-scale or multi-brand accounts.
- Broad knowledge of core SEO disciplines, including content, technical SEO, keyword strategy, information architecture, reporting and performance analysis.
- Experience working with clients and senior stakeholders, turning complex search opportunities into clear, commercially relevant recommendations.
- Hands-on exposure to GEO and AI search, which could include AI Overviews, LLM visibility, structured data, entity optimisation, prompt-based insights or conversational search.
- Strong analytical capability and experience with relevant platforms such as GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb or equivalent tools.
- Clear communication and storytelling skills, with the ability to make technical search topics understandable and useful to different audiences.
- Experience guiding people or workstreams, combined with curiosity about how AI, digital commerce and changing consumer behaviour are reshaping search.
Skills
- SEO
- GEO
- AI-powered discovery
- Organic search strategy
- Content strategy
- Social discovery
- Retail search
- Technical SEO
- Keyword strategy
- User experience
- Authority signals
- Search performance analysis
- Paid Search
- Social Media
- Retail Media
- Media Planning
- Data analysis
- Analytics
- Measurement
- Performance storytelling
- AI search
- Structured data
- Search-led commerce
- GA4
- Google Search Console
- Screaming Frog
- Semrush
- Ahrefs
- Similarweb
Location
- UK
Work Type
- Office-based (4 days per week)
Experience Level
- Senior
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Inclusive Benefits
- Employee Action Groups
About the Company
- Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth.
- At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation. They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers.
- We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs.
- Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.
- In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth.
- We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change.
Equal Opportunity
- Zenith UK is proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.