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About the Role
We’re hiring an SEO & GEO Account Manager to help shape how Nuffield Health is discovered across traditional search and AI-powered search. You’ll join a collaborative team, combining strong SEO foundations with emerging Generative Engine Optimisation (GEO) techniques. This is a hands-on role with genuine strategic input, giving you the opportunity to influence search strategy, website development and how a major healthcare brand shows up across new discovery experiences.
Responsibilities
- Own the day-to-day delivery of SEO activity across technical, on-page, content and local search, turning business priorities into clear recommendations and roadmaps.
- Support Nuffield Health’s website redesign and replatforming, contributing to technical audits, migration planning, QA and post-launch monitoring.
- Explore how Nuffield Health appears across AI-powered search experiences, using prompt research, competitor analysis, brand mentions and citations to identify practical GEO opportunities.
- Shape content recommendations around search intent, authority and trust, working with content and clinical stakeholders to support accurate healthcare information.
- Collaborate with Paid Search, Content, Digital PR, UX/CRO, analytics and development specialists to improve performance across the wider search journey.
- Turn SEO and GEO performance data into clear insights and actions, connecting organic visibility, traffic, conversions and emerging AI-search measures to client outcomes.
- Build strong client relationships while coordinating projects, managing timelines and supporting the development of junior colleagues and specialist teams.
Requirements
- Hands-on SEO experience with the ability to turn analysis into practical recommendations and manage ongoing workstreams.
- A good understanding of technical SEO, including crawling, indexing, site architecture, structured data and the fundamentals of HTML, CSS and JavaScript.
- An interest in GEO, LLMs and AI-powered search, with practical knowledge or curiosity around prompts, citations, generated answers and brand visibility. Specific GEO platform expertise isn't essential.
- Confidence working with SEO and analytics tools such as Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, Lumar or Looker Studio.
- An understanding of search intent, content quality, on-page optimisation and the signals that help build authority and trust.
- Clear, collaborative communication skills and the ability to work effectively with clients, technical teams and specialist colleagues.
- The ability to balance hands-on delivery with strategic thinking, manage competing priorities and support junior team members.
Skills
- SEO
- GEO
- Generative Engine Optimisation (GEO)
- Technical SEO
- On-page optimisation
- Content optimisation
- Local search
- AI-powered search
- Prompt research
- Competitor analysis
- Brand mentions
- Citations
- Search intent
- Authority and trust signals
- Google Search Console
- GA4
- Semrush
- Ahrefs
- Screaming Frog
- Lumar
- Looker Studio
- Communication skills
- Client relationship management
- Project coordination
- Timeline management
- Team development
Location
- UK
Work Type
- Office-based (4 days per week)
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Inclusive Benefits
- Employee Action Groups (EAGs)
About the Company
- Zenith is the ROI agency, helping brands make Bold Moves in communications to drive profitable, measurable growth.
- Bold Moves are big, brave shifts to strategy, data, audience or activation, grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers.
- Zenith works as empathetic partners, understanding clients’ businesses and tying success to theirs.
- Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.
- In the UK, Zenith works with leading organisations including The Very Group, Macmillan and Morrisons.
- Zenith believes an inclusive culture strengthens its business, enabling greater idea exchange, innovation and creativity.
- Publicis Groupe works primarily from the office or our clients' office four days per week.
- Zenith UK is committed to providing a fair, accessible, and inclusive recruitment process.
- Zenith UK is guided by values: listen with empathy, uplift each other, take responsibility, and embrace change.
Equal Opportunity
- Zenith UK is proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.