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About the Role
As a Senior Paid Marketing Lead, you will play a key role in how Tibber attracts and acquires new customers across channels and markets. You will set and own our paid marketing channel strategy across the full-funnel, and be accountable for delivering measurable impact from paid demand creation to acquired customers.
Responsibilities
- Set paid digital and performance marketing strategy across channels, including forecasting, planning, audience targeting, and budget pacing.
- Own the Paid-channel view of seasonality and demand triggers, built together with local Growth Leads.
- Lead cross-market campaigns and optimisations together with local teams and agencies.
- Own Paid channel budget distribution across markets - accountable for delivering CAC, ROAS and ad conversion, and the levers that move them.
- Lead audience development, creative testing strategies, bidding optimisation, and conversion improvements.
- Set the paid experiment roadmap: including creative, incrementality, geo-experiments, and bidding tests.
- Own the measurement approach to paid marketing activities, and how paid is credited in the attribution model, in partnership with Data stakeholders.
- Act as a senior thought-partner to the local Growth Leads when setting the marketing agenda.
- Partner closely with Creative, CRM, Analytics and Finance teams to deliver growth objectives.
Requirements
- Driven by impact and know how to turn strategy into execution.
- Accustomed to fast-paced environments and thrive when given high accountability.
- Deep paid marketing expertise and able to deliver both strategy and daily optimisation - covering acquisition, conversion optimisation and media buying at scale.
- Succeeded as a senior individual contributor and comfortable driving impact without formal authority.
- Multi-market performance marketing experience - this role will span Sweden, the Netherlands and Norway.
- Shaped how paid marketing is measured, with experience setting up experimentation and measurement-frameworks, not just reporting against them.
- Own numbers and can explain what moves them to leaders and agency partners.
- Embrace new tools and ways of working, and are already using AI heavily in daily work - including how to plan, buy and optimise media.
- Business English fluency.
Skills
- Meta
- Programmatic
- AI
Location
- Sweden
- Netherlands
- Norway
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Tibber is an energy company focused on reducing energy consumption. They aim to reimagine the energy industry by changing how customers are reached and building a trusted brand. Their mission is to shift electricity consumption to more sustainable and affordable hours, enhancing grid resilience. Tibber was founded in 2016 and has over 300 employees across Stockholm, Berlin, Amsterdam, Oslo, and Førde. They are backed by investors including Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.
- Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience.
Equal Opportunity
- Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience.