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About the Role
Formula E is seeking a Race GTM Manager to develop and execute go-to-market plans that drive ticket sales and attendance for global street races. This role involves adapting global strategies to local markets, activating channel mixes, and managing stakeholders to ensure seamless execution.
Responsibilities
- Build and maintain the go-to-market plan for each race, serving as the central source for marketing activity, audience targeting, channel strategy, and ticket sales.
- Plan and execute paid and performance marketing campaigns for each race, optimizing channel selection for specific markets.
- Deliver promotional plans to convert awareness into ticket sales, with a focus on emerging fan base markets.
- Collaborate with the Revenue & Yield team on offers and promotions within the agreed pricing framework.
- Act as the primary liaison between central ticketing and local race promoters, managing diverse commercial structures, languages, and cultural expectations.
- Manage local agency relationships for creative, media, and activation, ensuring alignment with ambitions and performance standards.
- Monitor sales velocity and conversion across channels, analyzing data to provide actionable insights for campaign improvement.
Requirements
- Strong understanding of the cultural, commercial, and media landscape across international markets.
- Hands-on experience running sophisticated paid media and multi-channel marketing campaigns.
- Ability to maintain a clear connection between marketing spend and customer acquisition or ticket sales outcomes.
- Outstanding communication skills to translate global brand vision into local relevance.
- Organizational skills to collaborate and manage relationships across different time zones and language barriers.
- Comfort working with data dashboards and translating complex data sets into actionable insights.
- A proactive, 'make-it-happen' mentality, especially in new markets.
- Ability to bring together multiple functions and time zones towards a common goal.
- Positive and energetic attitude, adaptable to the dynamic nature of race weekends.
Skills
- Performance Marketing
- Go-to-Market Strategy
- Channel Marketing
- Stakeholder Management
- Agency Management
- Data Analysis
- International Marketing
- Paid Media Campaigns
- Multi-channel Marketing
- Commercial Acumen
- Communication
- Collaboration
Location
- Hammersmith, London
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Benefits
- 25 days' annual leave
- Birthday day off
- Wellbeing leave
- Opportunity to extend stay when travelling for a race event
- Health Cash Plan
- Access to Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer leave
- Paid carer's leave
- Cycle to Work Scheme
- Electric Car Scheme
- Formula E store discount
- Regular social events
- Employee working groups
About the Company
- Formula E is the world's fastest-growing sport, redefining motorsport with a focus on innovation and sustainability.
- Hosts over 100 races in iconic cities globally.
- Backed by top manufacturers like Porsche and Jaguar.
- Features elite drivers and cutting-edge EV technology.
- The world's first sport certified Net Zero Carbon from inception.
- Combines thrilling entertainment with a mission to advance sustainable progress.
- Utilizes the spectacle of sport to alter perceptions and speed up the switch to electric mobility.
- Home of Global Electric Street Racing.
Equal Opportunity
- Formula E is building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together.
- Will provide equal opportunities regardless of an individual's protected characteristics.
- Believes in attracting and retaining diverse talent to strengthen its global vision with a variety of experiences, backgrounds, and perspectives.