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About the Role

Antech is seeking a highly driven Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. This role requires strategic thinking, creativity, collaboration, and an understanding of veterinary clinic operations, diagnostics, and their role in supporting veterinarians and patients. The ideal candidate will be adept at digital marketing tools, working in matrixed environments, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

Responsibilities

Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
Use insights to inform program development and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to tailor marketing strategies.
Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine.
Lead the creation and execution of industry-recognized above-brand education and marketing programs, including digital initiatives, to increase the use of laboratory diagnostics.
Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
Ensure programs are tailored to meet the needs of different clinic sizes and types.
Regularly evaluate the effectiveness of marketing programs and initiatives using metrics.
Develop and oversee the execution of comprehensive marketing plans for laboratory diagnostics, including setting objectives, defining target audiences, determining channels and tactics, allocating budgets, and measuring effectiveness.
Establish and monitor key performance metrics to evaluate marketing strategies and initiatives.
Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts, and Senior leadership to ensure alignment of marketing strategies with product development and sales goals.
Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
Provide necessary training, materials, and support to sales representatives and account managers.
Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

Requirements

Bachelor’s degree in Marketing, Business Administration or a related discipline; specialization in healthcare marketing is an added advantage.
3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry.
Proven track record in executing marketing strategies in a veterinary or healthcare setting.
Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
Specialized experience in or knowledge of veterinary diagnostics.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software is a plus.
Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
Certifications in marketing, digital marketing, or project management desirable.
Proven ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.
Flexibility to adapt to evolving market trends and business needs.
Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.
Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.
Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.
Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.
Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.
Strong project management skills, with a track record of successfully leading and completing marketing projects.
Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges.
Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices.
A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.
Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.
This role will require up to 25% travel, depending on the candidate’s location.

Skills

Digital marketing tools
Matrixed management structures
Complex market dynamics
Marketing strategies
Program development
Data analytics
CRM systems
Veterinary practice management software
Project management
AI and technological advancements in veterinary diagnostics

Location

Loveland, Colorado
Fountain Valley, California
New York City

Work Type

Office-based

Experience Level

3-5+ years of marketing experience

Education Level

Bachelor’s degree in Marketing, Business Administration or a related discipline

Salary/Compensations

$99,330 - $124,000 annually
Annual bonus opportunity

Benefits

Industry competitive benefits package
Paid Time Off & Holidays
Medical, Dental, Vision (Multiple Plans Available)
Basic Life (Company Paid) & Supplemental Life
Short and Long Term Disability (Company Paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts

About the Company

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes.
Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.
Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development.
Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.
Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Equal Opportunity

We are proud to be an Equal Opportunity Employer.
For a complete EEO statement, please see our Career page at Antech Careers.