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About the Role

Antech is seeking a highly driven and experienced Sr. Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. This role requires strategic thinking, creativity, collaboration, and a deep understanding of veterinary clinic operations, diagnostics, and their integration to support veterinarians and patients. The ideal candidate will be adept at direct-to-veterinarian marketing, digital marketing tools, working in matrixed management structures, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

Responsibilities

Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
Use insights to inform program development and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to adapt marketing strategies.
Lead the creation and execution of industry-recognized above-brand education and marketing programs, including digital initiatives, to increase reference lab service utilization.
Develop strategies to effectively compete against major industry players by identifying unique selling points and value propositions.
Ensure marketing programs are tailored to meet the needs of different clinic sizes and types.
Regularly evaluate the effectiveness of marketing programs and initiatives using metrics to measure success and inform future strategies.
Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services, including setting objectives, defining target audiences, determining channels and tactics, allocating budgets, and measuring effectiveness.
Establish and monitor key performance metrics to evaluate marketing strategies and initiatives.
Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts, and Senior leadership to ensure alignment of marketing strategies with product development and sales goals.
Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
Provide necessary training, materials, and support to sales representatives and account managers.
Manage the marketing budget, ensuring effective resource allocation to achieve program goals and deliver a strong return on investment.

Requirements

Bachelor’s degree in Marketing, Business Administration or a related discipline; specialization in healthcare marketing is an added advantage.
5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry.
Proven track record in executing marketing strategies in a veterinary or healthcare setting.
Advanced degrees: DVM/LVT preferred, MBA preferred.
Direct experience in the veterinary industry (clinical practice, veterinary pharmaceuticals, diagnostics, or related fields) is highly valued.
Familiarity with veterinary practice management software is a plus.
Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
Certifications in marketing, digital marketing, or project management are desirable.
Up to 25% travel required.

Skills

Strategic Thinking and Marketing Expertise
B2C marketing strategies development and implementation
Program development
Digital marketing
Analytical Skills
Problem-solving skills
Data-driven decision making
Adaptability to evolving market trends and business needs
Technical Proficiency with modern marketing tools and CRM systems
Interest in AI and technological advancements in veterinary diagnostics
Excellent verbal and written communication skills
Proficiency in presenting complex concepts to diverse audiences
Data Analysis and Metrics competency
Budget Management experience
Digital Platform Marketing
Project Management skills
Veterinary Diagnostics Knowledge
Understanding of veterinary practice management dynamics
Customer-Centric Mindset
Sales Collaboration experience

Location

Loveland, Colorado
New York City
Fountain Valley, California

Work Type

Onsite

Experience Level

Sr. Marketing Product Manager
5-7+ years of marketing experience

Education Level

Bachelor’s degree in Marketing, Business Administration or a related discipline
Advanced degrees: DVM/LVT preferred, MBA preferred

Salary/Compensations

$140,000-$175,000
Eligible to earn an annual incentive

Benefits

Industry competitive benefits package
Paid Time Off & Holidays
Medical, Dental, Vision (Multiple Plans Available)
Basic Life (Company Paid) & Supplemental Life
Short and Long Term Disability (Company Paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts

About the Company

Antech is a leader in veterinary diagnostics, driven by a passion for innovation that delivers better animal health outcomes.
Products and services span 90+ reference laboratories globally, in-house diagnostic laboratory instruments and consumables, rapid assay diagnostic products, digital cytology services, local and cloud-based data services, practice information management software and related software and support, veterinary imaging and technology, veterinary professional education and training, and board-certified specialist support services.
Antech is part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Equal Opportunity

We are proud to be an Equal Opportunity Employer. For a complete EEO statement, please see our Career page at Antech Careers.