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About the Role
This role is integral to driving high-level performance across Lovehoney Group. You will plan, execute, and optimize email campaigns and automated lifecycle journeys to build customer engagement, retention, and revenue. This position combines an interest in customer behavior and data with the ability to create engaging communications, while developing expertise in CRM and supporting the growth of SMS marketing.
Responsibilities
- Plan, build, schedule, and execute email campaigns, managing targeting, content, templates, dynamic content, testing, and quality assurance within the Email Service Provider.
- Support the development and optimization of automated lifecycle journeys, including welcome, abandoned cart, browse, post-purchase, reactivation, and retention programs.
- Build and refine customer segments using behavioral, transactional, and engagement data, collaborating with Creative, Content, and Trading teams to deliver relevant and personalized communications.
- Monitor campaign and journey performance using CRM metrics, A/B testing, and customer insights to identify opportunities and make continuous improvements.
- Support the development of SMS marketing, database health, and deliverability initiatives, while exploring automation, AI, and other tools to improve CRM efficiency and performance.
Requirements
- 2-3 years of experience in CRM, Email Marketing, Lifecycle Marketing, or a similar digital marketing role, ideally within ecommerce, retail, or D2C.
- Hands-on experience with email marketing platforms such as Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar, including campaign setup, audience selection, testing, and scheduling.
- Understanding of customer lifecycle marketing, segmentation, personalization, and automated journeys, with a curious, test-and-learn approach.
- Good analytical, copywriting, and communication skills, with the ability to interpret campaign performance data and translate insights into engaging, customer-focused communications.
- Excellent attention to detail and organizational skills.
- Interest in AI, marketing automation, and emerging CRM technologies.
- Familiarity with email HTML, deliverability, consent management, or SMS marketing is desirable.
Skills
- CRM
- Email Marketing
- Lifecycle Marketing
- Digital Marketing
- Ecommerce
- Retail
- D2C
- Email marketing platforms
- Campaign setup
- Audience selection
- Testing
- Scheduling
- Customer lifecycle marketing
- Segmentation
- Personalization
- Automated journeys
- Analytical skills
- Copywriting
- Communication skills
- Data interpretation
- Attention to detail
- Organizational skills
- AI
- Marketing automation
- CRM technologies
- Email HTML
- Deliverability
- Consent management
- SMS marketing
Location
- Global
Work Type
- Hybrid
- Remote
Experience Level
- Junior
- 2-3 years
Benefits
- Welcoming workplace with drinks, snacks, friendly faces, and fun team-building events.
- Unique discounts at high street retailers, hotels, and service providers.
- 50% discount on all Lovehoney products.
- Hybrid work model (three days per week in-office).
- Opportunity to work remotely for up to 4 weeks per year.
- 25 days’ holiday, plus an additional day for each year of service.
- Customized training opportunities.
- Biannual feedback cycles.
- Gym benefits.
- Mental wellbeing platform.
- Complimentary 1Password Family account (for employee and up to five family members).
About the Company
- Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy.
- We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.
- At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce.
- We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.
- Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!
Equal Opportunity
- Lovehoney Group is an equal opportunities employer.
- We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
- If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.
- At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process.
- We leverage artificial intelligence during screening interviews for CV reviews and note-taking.
- We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.