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About the Role
Lead B2B growth marketing for an early-stage AI company serving education and other sectors. You will build the growth strategy in partnership with product, performance, brand, content, and sales teams, helping turn growing market demand into a repeatable pipeline.
Responsibilities
- Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.
- Generate demand through paid marketing, SEO, content, events, and outbound support.
- Improve conversion and nurture through landing pages, email sequences, and retargeting.
- Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful collateral.
- Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive closed business.
Requirements
- Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.
- Experience launching new products or initiatives and working across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.
- Familiarity with paid search, paid social, SEO, email automation, landing page builders, web analytics, and CRM tools.
- Experience or established relationships in the education market.
- Work history showing more than one year in all but at most one recent role.
- Authorized to work in the United States without visa sponsorship.
Skills
- Paid search
- Paid social
- SEO
- Email automation
- Landing page builders
- Web analytics
- CRM tools
Location
- New York, New York
Work Type
- On-site
Experience Level
- 4-8 years
Salary/Compensations
- $140,000 to $170,000
About the Company
- Early-stage AI company serving education and other sectors.