Social Media Manager (m/w/d) at ESS Energy & Sales Services GmbH | BE, DE | Rezi

Social Media Manager (m/w/d) at ESS Energy & Sales Services GmbH

Social Media Manager (m/w/d)

ESS Energy & Sales Services GmbH · BE, DE

2 days ago

Social Media Manager (m/w/d)

ESS Energy & Sales Services GmbH · BE, DE

2 days ago
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About the Role

As a Social Media Manager, you will be the voice of PLAN-B NET ZERO across all organic channels, including Instagram, TikTok, YouTube, and LinkedIn. You will strategically realign our channels with NEO ENERGY at the core, positioning it as a new category at the intersection of tech, innovation, energy policy, and lifestyle. Your goal is to achieve genuine growth and build a community that shapes the category with us. You will report to the Head of Marketing and collaborate closely with Content, Brand, Performance, and Design teams.

Responsibilities

  • Develop and refine the cross-channel social media strategy, defining clear roles, target audiences, and format logic for each channel.
  • Establish NEO ENERGY as the core of our social media strategy, ensuring every channel and format contributes to our positioning as a category pioneer.
  • Independently derive recommendations from data regarding which formats to scale and which to discontinue.
  • Plan, produce, and publish organic content for Instagram, Facebook, TikTok, YouTube, and LinkedIn.
  • Film and edit videos independently, covering both short-form and longer formats.
  • Manage an editorial calendar with consistent frequency and flexibility for spontaneous content.
  • Co-manage our presence on Reddit with our agency.
  • Build collaborations with creators, influencers, and relevant industry players.
  • Expand the corporate LinkedIn channel as a voice for GreenTech, energy transition, and industry relevance.
  • Oversee the personal branding of our Founder & CEO on LinkedIn, from topic planning to execution.
  • Build an active, engaged community and moderate discussions across all channels.
  • Manage brand reputation and respond confidently to critical feedback.
  • Focus on engagement and shareability over pure follower counts.

Requirements

  • 3-5 years of experience in social media management, ideally for a D2C, tech, or lifestyle brand.
  • Proven success in organic channel growth and community building.
  • Proficient in self-filming and editing videos (Premiere Pro) with a good sense for hooks, trends, and formats.
  • Proficient in creating static posts independently (Canva) with a strong sense for aesthetics, visual trends, and details.
  • Strategic thinking, structured work approach, and data-driven decision-making (e.g., Meta Business Suite, TikTok Analytics, Looker Studio).
  • Ability to communicate complex topics simply, relevantly, and with conviction, without moralizing.
  • Very good German and English language skills.

Skills

  • Social Media Management
  • Video Editing (Premiere Pro)
  • Graphic Design (Canva)
  • Strategic Planning
  • Data Analysis
  • Community Management
  • Content Creation
  • Personal Branding
  • Creator/Influencer Collaboration
  • Adobe Creative Cloud (Nice to have)
  • German
  • English

Location

  • Berlin

Work Type

  • Hybrid
  • Full-time

Experience Level

  • 3-5 years

Benefits

  • Central role with genuine creative freedom
  • Opportunity to co-shape a new category on social media
  • Work on a brand with vision and societal relevance
  • Direct collaboration with Founder & Leadership
  • Short decision-making processes, no corporate mindset
  • Fair compensation & development opportunities
  • Hybrid working model
  • Beautiful Berlin office

About the Company

  • PLAN-B NET ZERO is a young, ambitious GreenTech scale-up based in Zug.
  • Founded in April 2023 by Bradley Mundt, we are pioneers in the new industrial category NEO ENERGY.
  • Our vision is to transform sustainable energy from a commodity into a lifestyle brand using AI, gamification, and real added value.
  • We were recognized with the CHARGE Awards 2026 for World's Best Challenger Brand for our Neo-Energy branding.