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About the Role
As a Social Media Manager, you will be the voice of PLAN-B NET ZERO across all organic channels, including Instagram, TikTok, YouTube, and LinkedIn. You will strategically realign our channels with NEO ENERGY at the core, positioning it as a new category at the intersection of tech, innovation, energy policy, and lifestyle. Your goal is to achieve genuine growth and build a community that shapes the category with us. You will report to the Head of Marketing and collaborate closely with Content, Brand, Performance, and Design teams.
Responsibilities
- Develop and refine the cross-channel social media strategy, defining clear roles, target audiences, and format logic for each channel.
- Establish NEO ENERGY as the core of our social media strategy, ensuring every channel and format contributes to our positioning as a category pioneer.
- Independently derive recommendations from data regarding which formats to scale and which to discontinue.
- Plan, produce, and publish organic content for Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Film and edit videos independently, covering both short-form and longer formats.
- Manage an editorial calendar with consistent frequency and flexibility for spontaneous content.
- Co-manage our presence on Reddit with our agency.
- Build collaborations with creators, influencers, and relevant industry players.
- Expand the corporate LinkedIn channel as a voice for GreenTech, energy transition, and industry relevance.
- Oversee the personal branding of our Founder & CEO on LinkedIn, from topic planning to execution.
- Build an active, engaged community and moderate discussions across all channels.
- Manage brand reputation and respond confidently to critical feedback.
- Focus on engagement and shareability over pure follower counts.
Requirements
- 3-5 years of experience in social media management, ideally for a D2C, tech, or lifestyle brand.
- Proven success in organic channel growth and community building.
- Proficient in self-filming and editing videos (Premiere Pro) with a good sense for hooks, trends, and formats.
- Proficient in creating static posts independently (Canva) with a strong sense for aesthetics, visual trends, and details.
- Strategic thinking, structured work approach, and data-driven decision-making (e.g., Meta Business Suite, TikTok Analytics, Looker Studio).
- Ability to communicate complex topics simply, relevantly, and with conviction, without moralizing.
- Very good German and English language skills.
Skills
- Social Media Management
- Video Editing (Premiere Pro)
- Graphic Design (Canva)
- Strategic Planning
- Data Analysis
- Community Management
- Content Creation
- Personal Branding
- Creator/Influencer Collaboration
- Adobe Creative Cloud (Nice to have)
- German
- English
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Benefits
- Central role with genuine creative freedom
- Opportunity to co-shape a new category on social media
- Work on a brand with vision and societal relevance
- Direct collaboration with Founder & Leadership
- Short decision-making processes, no corporate mindset
- Fair compensation & development opportunities
- Hybrid working model
- Beautiful Berlin office
About the Company
- PLAN-B NET ZERO is a young, ambitious GreenTech scale-up based in Zug.
- Founded in April 2023 by Bradley Mundt, we are pioneers in the new industrial category NEO ENERGY.
- Our vision is to transform sustainable energy from a commodity into a lifestyle brand using AI, gamification, and real added value.
- We were recognized with the CHARGE Awards 2026 for World's Best Challenger Brand for our Neo-Energy branding.