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About the Role
The Director of Visual Merchandising develops and executes a compelling visual merchandising strategy to elevate brand storytelling, drive customer engagement, and maximize sales across all retail channels. This role supports multiple brands, overseeing visual standards, in-store experiences, promotions, fixtures, and merchandising presentations that align with brand positioning and business objectives.
Responsibilities
- Develop and execute the visual merchandising strategy across all retail channels, ensuring alignment with brand objectives, product launches, seasonal campaigns, and business goals.
- Lead, mentor, and develop a high-performing Visual Merchandising team.
- Serve as a hands-on creative leader, conceptualizing, designing, and producing retail experiences for new product launches, promotional events, windows, shop-in-shops, pop-ups, and seasonal campaigns.
- Partner closely with Marketing, Creative, Store Operations, and Product Development teams to translate brand initiatives into impactful in-store experiences.
- Oversee the development, production, and execution of visual merchandising directives, ensuring consistent implementation and brand standards.
- Lead visual merchandising support for store openings, remodels, and special retail initiatives.
- Stay current on beauty, retail, and design trends to continually elevate the customer experience.
- Develop and maintain strong understanding of retailers in the North American region.
- Develop and implement a long-term product and merchandising strategy for all levels of distribution for Retail Partner & MAC FSS doors.
- Impact new store openings, new fixture rollouts, and existing formats in collaboration with the RDDC Team and Brand Go to Market team.
- Develop and provide oversight to the timely distribution of brand and seasonal merchandising guidelines and planograms.
- Pre-plan for all 3D & 2D window installations, LED content uploading and seasonal store take-over in partnership with Marketing & Creative.
Requirements
- Bachelor's degree in Visual Merchandising, Industrial Design, Fashion Merchandising, Interior Design, 3D design, graphic design, or related fields.
- 10+ years of progressive hands-on creative visual merchandising experience.
- 5+ years of experience working on multiple brands.
- Hands-on expertise in retail fixture design.
- Create and oversee the delivery of detailed schematics and 3D renderings to support effective execution by external partners.
- Proven ability to lead and develop a team of designers supporting multiple brands.
- 5+ years of people management experience within beauty, cosmetics, prestige retail, specialty retail, or consumer brands.
- Demonstrated success leading large-scale visual merchandising programs across multi-store retail environments.
- Strong understanding of beauty retail trends, customer behaviors, and merchandising best practices.
- Experience managing budgets, vendors, and external agencies.
- Exceptional leadership, communication, and presentation skills.
- Advanced proficiency in Adobe Creative Suite, Microsoft Office, Rhinoceros 3D, KeyShot, and SketchUp.
- Experience with prestige beauty, luxury beauty, specialty beauty, or omnichannel retail environments.
- New store opening and retail rollout experience.
- Knowledge of fixture design, store planning, and retail design principles.
- Experience working with global retail organizations.
Skills
- Visual Merchandising
- Brand Storytelling
- Customer Engagement
- Sales Performance
- Retail Strategy
- Creative Vision
- Brand Identity Translation
- Commercial Acumen
- Beauty Retail Expertise
- Consumer Behavior Analysis
- Category Merchandising
- Store Design
- Omnichannel Execution
- Team Leadership
- Mentoring
- Creative Direction
- 2D Design
- 3D Design
- Retail Fixture Design
- Schematic Creation
- 3D Rendering
- Budget Management
- Vendor Management
- Agency Management
- Adobe Creative Suite
- Microsoft Office
- Rhinoceros 3D
- KeyShot
- SketchUp
Location
- North America
Work Type
- Full-time
Experience Level
- 10+ years of progressive hands-on creative visual merchandising experience
- 5+ years of experience working on multiple brands
- 5+ years of people management experience
Education Level
- Bachelor's degree in Visual Merchandising, Industrial Design, Fashion Merchandising, Interior Design, 3D design, graphic design, or related fields.
Salary/Compensations
- $124,200.00 - $214,450.00
- Eligible for participation in a highly competitive bonus program
- Eligible for participation in the share incentive plan
Benefits
- Health insurance coverage (medical, dental, and vision insurance)
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
About the Company
- The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products.
- It is a steward of luxury and prestige brands globally.
- The company’s products are sold in approximately 150 countries and territories under numerous brand names including Estée Lauder, Aramis, Clinique, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, and many others.
Equal Opportunity
- It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
- The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.
- Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
- Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
- Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.