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About the Role
Empowered to reshape how hipages engages home improvement experts and household audiences, this role involves bringing the customer voice to strategy, activating, engaging, and retaining customers across critical programs. It extends beyond email marketing to journey design, campaign optimization, creative testing, and cross-functional collaboration to build meaningful customer connections.
Responsibilities
- Execute and optimize lifecycle programs across home improvement experts and household audiences using an omni-channel approach (email, push, in-app).
- Translate briefs into action, craft engaging messages, and create customer-first experiences across owned channels.
- Support go-to-market initiatives with clear, consistent communications to drive product adoption, customer activation, and retention.
- Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.
- Champion the customer by incorporating their needs into campaign strategy, creative execution, and channel selection.
- Write copy that converts for lifecycle communications and one-off campaigns, and coordinate creative assets including email templates and in-app messages.
- Utilize a test-measure-learn approach to experiment with content, incentives, cadence, and formats for improved performance.
- Monitor and report on campaign effectiveness, using data and insights to inform future iterations.
- Leverage AI tools to generate and test copy and creative variants, expedite journey builds and QA, and derive insights from campaign data faster.
Requirements
- 3+ years of customer marketing experience, including automation, lifecycle communications, multi-channel initiatives, and personalized campaigns.
- Customer-first mindset with proven copywriting skills to drive action.
- Hands-on experience with marketing automation tools such as Braze or Salesforce Marketing Cloud.
- Comfort working cross-functionally, particularly in fast-moving squads or cross-discipline teams.
- Experience with customer journey mapping, campaign execution, and reporting.
- Basic design (Photoshop) or HTML skills are a plus.
- Experience using AI tools (e.g., Claude, ChatGPT, Braze's AI features) in daily work for drafting copy variants, analyzing results, or speeding up builds.
- A love for learning, openness, curiosity, and a willingness to take on challenges.
- Understanding of lifecycle/customer marketing and its important moments.
Skills
- Customer marketing
- Marketing automation
- Omni-channel marketing
- Email marketing
- Push notifications
- In-app messaging
- Copywriting
- Customer journey mapping
- Campaign optimization
- Creative testing
- Cross-functional collaboration
- Data analysis
- AI tools
- Basic design (Photoshop)
- HTML
Location
- Sydney CBD
Work Type
- Full-time
- Hybrid
Experience Level
- 3+ years
Benefits
- Competitive salary
- Benefits and perks
- Two days WFH per week
- In-house Talent Development team
- Extra leave for birthdays
- Extra leave for volunteering
- Healthy snacks
- Continental breakfast
- Fresh fruit
- Tailored growth support
- Mentoring
- Stretch projects
About the Company
- hipages is an ASX-listed tech company and Australia’s #1 digital platform connecting households with trusted home improvement businesses.
- The company's mission is to transform the home improvement industry to build better lives for everyone.
- hipages has teams across Australia, New Zealand, the Philippines, and Vietnam.
- hipages is a certified Great Place to Work and WORK180’s #1 Employer for Women.
- hipages offers real impact, career growth, and a workplace where everyone belongs.
Equal Opportunity
- hipages prioritizes diversity, fostering innovation and collaboration in diverse and inclusive teams.
- The company values diversity across culture, age, gender identity, and sexual orientation.
- hipages is endorsed by WORK180 for supporting women's careers.
- hipages is a Circle Back Initiative Employer, committing to responding to every applicant.