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About the Role

We are looking for an experienced planner/strategist to join The LEGO Agency to create engaging and effective communications strategies across all touchpoints for kids, adults, and the brand.

Responsibilities

Create and define multichannel communications plans combining owned, earned, paid, and shared media.
Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling, and connected user journeys across multiple touchpoints.
Combine creativity and effectiveness through strong understanding of audiences, touchpoints, and channel thinking.
Apply understanding of how brands grow and how effective comms create impact and get results.
Use data and research to inform approach, whilst being open to creative innovation and exploration.
Utilize strong storytelling, persuasive pitching, and partner engagement to get teams excited and onboard with thinking.
Help to craft and develop planning processes and collaboration across marketing and channel teams.
Support colleagues to refine their thinking and build relationships across LEGO to create engaging experiences.
Demonstrate interest and curiosity about the world, challenge existing views, and bring new perspectives to how we work.

Requirements

Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
Experience using data-driven planning tools, audience insight (qual and quant), and effectiveness data to build plans, and working within defined planning processes.
Experience working with channels/media owners to develop creative and executional thinking.
Ability to stay ahead and move with consumer behaviors, technology platforms, and cultural shifts.
Excellent communication skills – written, verbal, and emotional to be a key member of our team.
Desire to stay close to projects throughout their life-cycle to maintain strategic and creative excellence.
Passion for creating communication work that has an impact, that matters, and that’s memorable.
Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity.
Excellent presentation skills.
Experience with big team and cross-org collaborations.

Skills

Integrated communications planning
Owned media
Earned media
Shared media
Paid media
Consumer journeys
Strategic thinking
Creative ideation
Audience understanding
Channel thinking
Brand growth principles
Data analysis
Research interpretation
Creative innovation
Storytelling
Persuasive pitching
Partner engagement
Process development
Collaboration
Cross-functional teamwork
Presentation skills

Location

Office, store or factory specified in this advert

Work Type

Hybrid Working
Office
Store
Factory

Experience Level

Senior Manager
Experienced planner/strategist

Benefits

Family Care Leave
Life and disability insurance
Wellbeing resources and benefits
Colleague discount
Bonus scheme

About the Company

The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand.
The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work.
The team leads and develops strategies for all LEGO channels, earned, owned and paid.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Equal Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.