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About the Role
The Media Activation Executive supports the day-to-day activation of digital media campaigns, building foundational knowledge across platforms and tools. This role assists with campaign implementation, monitoring, and reporting, while developing an understanding of audience targeting, optimization techniques, and performance metrics, with the opportunity to progress toward managing campaigns independently.
Responsibilities
- Assist in the setup and execution of digital campaigns across search, social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
- Monitor campaign performance and identify areas for optimization.
- Support the team in reporting and analysis.
- Learn and utilize various digital marketing tools and platforms.
Requirements
- Bachelor's degree in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
- Basic understanding of digital marketing concepts.
- Strong analytical and critical thinking skills.
- Excellent attention to detail and organizational skills.
- Fluency in business English and Japanese.
- Bilingual ability is a plus.
- Comfortable with data analysis is a plus.
Skills
- Digital marketing
- Campaign setup
- Campaign execution
- Campaign monitoring
- Campaign optimization
- Performance analysis
- Data analysis
- Google Ads
- Yahoo! Japan Ads
- Bing Ads
- Social media platforms
- DSPs
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Entry Level
Education Level
- Bachelor's Degree
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
- Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
- For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.