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About the Role
MINA Group is seeking a CRM & Guest Engagement Coordinator to help restaurants build stronger guest relationships through accurate data, thoughtful communication, and personalized recognition. This role supports the Revenue & Relevance (R&R) marketing team, which manages a portfolio of acclaimed restaurants within premier hotel properties, with plans for new openings.
Responsibilities
- Maintain guest database accuracy and usefulness.
- Ensure consistent guest profiles, tagging conventions, and database standards across locations.
- Audit and resolve duplicate records, incomplete profiles, and inconsistent tags.
- Document procedures and train teams on guest information capture and profile management.
- Support responsible data collection and use, adhering to consent requirements and company policies.
- Assist new restaurants with organized guest data and consistent processes.
- Build guest relationships to encourage return visits.
- Create audiences for VIP recognition, special occasions, loyalty initiatives, and lapsed-guest outreach.
- Identify guest preferences, visit patterns, emerging VIPs, and engagement opportunities.
- Partner with restaurant leaders on pre-shift guest insights, recognition, and service recovery.
- Support dining rewards partnerships and the Ambassador Program.
- Execute email marketing campaigns, including building, proofing, testing, and deploying guest emails.
- Select audiences and draft or adapt copy for each restaurant's brand voice.
- Build and maintain automated email journeys (welcome, birthday, anniversary, post-visit, win-back).
- Monitor list health, deliverability, consent, and unsubscribe practices.
- Track campaign results and recommend tests for engagement and revenue improvement.
- Maintain database capture points like newsletter sign-ups and reservation widgets.
- Build targeted invitation lists and manage event reservations, RSVPs, ticketing, and waitlists.
- Ensure attendees are captured and tagged, and coordinate post-event follow-up.
- Report on database growth, profile quality, repeat visits, VIP activity, email performance, and event results.
- Translate findings into recommendations for marketing and restaurant teams.
- Provide CRM results for monthly property recaps and quarterly business reviews.
- Support day-to-day administration of CRM, reservation, and email platforms.
- Coordinate user access, platform settings, and integration issues with vendors and internal partners.
- Serve as a resource for restaurant teams, simplifying tools and processes.
Requirements
- Two to three years of experience in CRM, database management, marketing, loyalty, or guest experience.
- Hands-on experience with reservation or CRM platforms (e.g., SevenRooms, OpenTable).
- Strong Excel skills for data organization, reporting, and analysis.
- Excellent attention to detail in managing guest records, audience selection, and campaign quality checks.
- Strong writing skills with the ability to adapt copy to different restaurant brands.
- Working knowledge of data privacy, consent, and responsible guest information practices.
- Clear communication skills to gain cooperation from restaurant teams.
- Organization and initiative to manage recurring tasks in a remote environment.
- A hospitality mindset focused on guest recognition through accurate information and follow-through.
Skills
- CRM
- Database Management
- Marketing
- Loyalty Programs
- Guest Experience
- Email Marketing
- Data Analysis
- Reporting
- Content Creation
- Project Management
Location
- Fully Remote
- Preference for candidates based in Florida; Charlotte, NC; Scottsdale, AZ; Portland, OR; Nashville, TN; and Washington, DC.
Work Type
- Fully Remote
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $65,000–$70,000 annually
About the Company
- MINA Group supports a portfolio of acclaimed restaurants within premier hotel properties.
- The company has several new openings planned.
- The Revenue & Relevance (R&R) marketing team focuses on building guest relationships.