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About the Role
HG Discover is seeking a creative, knowledgeable, and enthusiastic Social Media Marketing Instructor to develop and teach beginner-friendly classes focused on social media strategy, content creation, digital branding, and online business promotion. This is an opportunity to share professional expertise while helping participants develop marketable skills and gain confidence using modern digital platforms.
Responsibilities
- Develop and facilitate engaging, hands-on social media marketing classes and workshops.
- Teach participants how to create and manage professional social media accounts.
- Introduce major platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Teach content creation, storytelling, branding, and audience engagement.
- Demonstrate graphic design tools such as Canva and video editing applications such as CapCut.
- Explain social media marketing strategies for small businesses and entrepreneurs.
- Introduce organic marketing, paid advertising concepts, and basic campaign budgeting.
- Teach students how to create content calendars and marketing plans.
- Explain hashtags, platform analytics, engagement metrics, and campaign performance.
- Introduce responsible uses of artificial intelligence in content creation and marketing.
- Guide participants through practical projects, including creating sample advertisements, social media campaigns, and branded content.
- Teach online privacy, digital safety, copyright awareness, and responsible social media practices.
- Adapt lessons to different ages, learning styles, experience levels, and abilities.
- Maintain an inclusive, professional, and supportive classroom environment.
- Collaborate with HG Discover staff on curriculum development, class scheduling, and program growth.
Requirements
- Practical experience in social media marketing, digital marketing, content creation, or brand management.
- Experience managing social media accounts for businesses, organizations, or clients.
- Familiarity with Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Proficiency with Canva, CapCut, Meta Business Suite, or comparable marketing tools.
- Understanding of social media analytics, audience engagement, and digital advertising.
- Experience teaching, coaching, mentoring, or facilitating workshops.
- Strong communication, creativity, and presentation skills.
- Ability to explain technical marketing concepts in a beginner-friendly manner.
- Commitment to accessibility, inclusion, and community education.
- A college degree is not required. Experienced content creators, social media managers, digital marketers, entrepreneurs, and self-taught marketing professionals are encouraged to apply.
Skills
- Social media strategy
- Content creation
- Digital branding
- Online business promotion
- TikTok
- YouTube
- Canva
- CapCut
- Meta Business Suite
- Social media analytics
- Audience engagement
- Digital advertising
- Graphic design
- Video editing
- Marketing plans
- Hashtags
- Engagement metrics
- Campaign performance
- Artificial intelligence in marketing
- Online privacy
- Digital safety
- Copyright awareness
- Responsible social media practices
Location
- Albany, NY / Capital Region
Work Type
- Part-Time
- Independent Instructor Partnership
- Flexible schedule
- Flexible work from home options available
Experience Level
- Beginner-friendly classes
- Practical experience
Education Level
- Google Digital Marketing Certification
- Meta Digital Marketing Certification
- HubSpot Marketing Certification
- Degree in Marketing, Communications, Business, or a related field
Salary/Compensations
- $50–$140+ per teaching hour
- 60%–70% Instructor / 30%–40% HG Discover revenue sharing
- 5 students: Approximately $50–$70 per teaching hour
- 8 students: Approximately $80–$110 per teaching hour
- 10 students: Approximately $100–$140 per teaching hour
- 12 students: Approximately $120–$168 per teaching hour
Benefits
- Bonus based on performance
- Flexible schedule
- Profit sharing
- Wellness resources
About the Company
- HG Discover is a community education and enrichment initiative developed by Higher Ground Integrated Human Services (IHS), Inc., a nonprofit organization established in 2009.
- Our mission is to provide affordable, accessible, and engaging educational opportunities that empower individuals and families through practical skill development, creativity, entrepreneurship, and community integration.
- We believe digital literacy and marketing skills should be accessible to everyone, regardless of background, income, or experience.