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About the Role
This is a newly created, hands-on Individual Contributor role focused on accelerating the growth of Lenovo's APAC ISG Digital Commerce business. You will lead regional demand generation and performance marketing across Japan, Australia, and India, owning the end-to-end digital acquisition strategy from driving traffic to online conversion.
Responsibilities
- Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth.
- Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN, leading campaign briefings, performance reviews, and optimization direction.
- Own the full funnel (traffic → lead → pipeline → revenue), continuously improving CPL, conversion rates, and marketing ROI.
- Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience.
- Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership.
- Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs.
- Own AP DG budgets (A&P + MDF), allocating investment across channels and markets to maximize ROI and scale proven initiatives.
Requirements
- 6–10+ years in demand generation, performance marketing, or Digital Commerce
- Strong hands-on experience across SEM, paid social, programmatic, and analytics
- Proven track record delivering pipeline growth and marketing ROI
- Experience managing external agencies in a day-to-day execution capacity
- Ability to operate across multiple geographies and stakeholders
- B2B / technology / infrastructure experience preferred
- Familiarity with ISR/TISR-supported sales motion preferred
- Experience with alliance-funded marketing (Intel, AMD, etc.) preferred
Skills
- SEM
- Paid social
- Programmatic
- Analytics
- Performance marketing
- Digital Commerce
- Demand generation
- Campaign execution
- Campaign optimization
- Agency management
- Landing page optimization
- Onsite experience optimization
- Budget management
Location
- Japan - Tōkyō - Chiyoda-Ku
Work Type
- Full-time
Experience Level
- 6-10+ years
About the Company
- Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, serving millions of customers in 180 markets.
- Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices, infrastructure, software, solutions, and services.
- Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
- Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).