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About the Role

We are seeking a hands-on Integrated Marketing Manager to develop and execute campaigns focused on policy and reputation priorities, such as data centers, jobs, and economic opportunity. This role involves translating complex issues into clear messaging and integrated plans for consumer, policy, and community audiences, working closely with internal partners and agencies to bring these plans to life in local markets.

Responsibilities

Develop campaign strategies and briefs that connect audience insights, policy context, and clear objectives.
Own integrated campaigns from creative development and media planning through launch, optimization, and evaluation.
Adapt messaging and activation plans to local markets, communities, and stakeholders.
Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product, and regional teams around paid, owned, and earned campaigns.
Lead creative, media, and production agencies and local partners, owning briefs, scopes, budgets, timelines, and success criteria.
Use research, polling, audience data, campaign results, and partner feedback to test, optimize, and improve outcomes.

Requirements

8+ years in integrated marketing, public affairs, political or advocacy campaigns, or related work.
3+ years leading complex cross-channel campaigns.
Experience with local or community-facing campaigns and understanding audience differences across markets.
Ability to turn complex or sensitive issues into clear, accurate, and relevant messaging.
Ability to influence senior leaders and align teams around clear recommendations grounded in audience and performance insights.
Strong creative judgment, experience managing senior agency relationships, and ability to give clear, actionable feedback.
Experience delivering campaigns across channels such as TV, OOH, digital, social, performance media, direct mail, and events.
Ability to make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments.
Experience in technology policy, reputation marketing, legislative affairs, or a public affairs agency.
Experience engaging consumer, policy, and institutional audiences.
Familiarity with AI and the public conversations surrounding its development and use.
Experience with rapid-response communications or high-stakes launches.

Skills

Integrated marketing
Public affairs
Political campaigns
Advocacy campaigns
Cross-channel campaigns
Local campaigns
Community-facing campaigns
Messaging development
Creative judgment
Agency relationship management
Campaign execution
Audience insight analysis
Performance analysis
Technology policy
Reputation marketing
Legislative affairs
AI familiarity
Rapid-response communications

Location

DC
SF
Remote

Work Type

Contract

Experience Level

8+ years
3+ years

About the Company

The OpenAI Brand & Reputation team builds positive perceptions of the company by making AI’s benefits and OpenAI’s contribution clear.
Our work brings together positive-impact storytelling, community programs, and visible company action to give people a reason to believe in what we’re building.
We tell real people’s stories, work with partners to expand opportunities for communities to learn and apply AI, and develop campaigns around research breakthroughs, product improvements, and meaningful company progress on the issues people care about.
We bring audience insight into close collaboration with teams across the company, grounding our work in tangible outcomes and measuring how it strengthens belief in our positive societal impact and favorability toward the company.