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About the Role
Mile Marker is seeking a Senior Planner, Retail Media Strategy to develop and guide retail media strategies across various Retail Media Networks (RMNs). This role involves integrating retail media into omnichannel plans, recommending budget allocation, and optimizing campaigns for client success criteria. The ideal candidate will have hands-on retail media experience, strategic ownership, and client leadership capabilities, managing campaigns end-to-end with autonomy and guiding junior team members.
Responsibilities
- Develop and lead full-funnel retail media strategies and plans across multiple RMNs, aligning channel and retailer mix to client business objectives.
- Integrate retail media into broader omnichannel plans, connecting it with Paid Search, Paid Social, Programmatic, Digital Display, Video, and Traditional channels.
- Build on-platform and off-platform retail media strategies, recommending budget allocation across retailers, tactics, and funnel stages.
- Utilize audience insights, retailer first-party data, CRM data, and market research to build data-driven plans.
- Build tactical plans from initial RFP through final presentation, including media strategy, performance updates, and optimization recommendations.
- Oversee campaign setup, trafficking, and implementation across RMNs in partnership with executional teams.
- Develop and test custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
- Optimize campaigns against agreed client success criteria, including ROAS, iROAS, ROI, and sales lift.
- Lead negotiations with retail media networks and publishers, securing placements, co-op funding, and added-value opportunities.
- Manage campaign authorizations, monitor client budgets, and support reconciliation.
- Partner with the Analytics team and client leadership to set measurement methodologies, closed-loop attribution, and incrementality testing.
- Analyze campaign, retailer, and market research data, delivering actionable performance reports with clear recommendations.
- Stay current on the retail media landscape, platform updates, and commerce trends, sharing knowledge to educate clients and internal teams.
- Explore new retailer and platform opportunities and lead testing initiatives.
- Act as a primary point of contact and trusted strategic partner for clients on retail media.
- Present retail media strategy, campaign results, and growth opportunities to clients.
- Act as the central point of contact between Biddable, Traditional, Analytics, and Creative teams for cohesive cross-channel execution.
- Manage relationships with RMN partners, AdTech partners, and data providers.
- Mentor Planners and Assistant Planners, sharing retail media best practices and supporting execution quality and professional development.
Requirements
- 3–5 years of digital media planning/buying experience.
- At least 2 years planning or managing retail media campaigns (agency preferred; client-side considered).
- Hands-on experience planning and running retail media programs across multiple RMNs.
- Experience building plans, allocating budgets across retailers, managing briefs and timelines, coordinating activation with executional teams, and tracking pacing and performance.
- Strong understanding of the retail media ecosystem, including on-platform and off-platform tactics, platform-specific algorithms, and retail media's role in omnichannel marketing.
- Experience integrating retail media into broader plans that include Paid Search, Paid Social, Programmatic, Digital Display, and Video.
- Traditional media (TV/OOH) experience is a plus.
- Proven track record of optimizing campaigns for sales and conversion outcomes such as ROAS and iROAS.
- Working knowledge of measurement, attribution, and incrementality.
- Working knowledge of GA4, Google Ads, Google Campaign Manager, and Looker Studio.
- Advanced proficiency in Excel/Google Sheets (VLOOKUPs, pivot tables).
- Ability to interpret complex market research (Comscore, Nielsen, retailer data).
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
Skills
- Strategic thinking
- Hands-on, detail-oriented execution
- Strong analytical and quantitative skills
- Ability to turn retail and campaign data into clear recommendations
- Confident presentation skills
- Strong written and verbal communication
- Organizational skills
- Project management skills
- Ability to operate with autonomy
- Prioritization across multiple accounts
- Collaboration across teams and external partners
- Mentoring or guiding junior staff
- Proficiency in Microsoft Office, especially Excel and PowerPoint
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree or equivalent work experience
Salary/Compensations
- $70,000 - $75,000 USD per year
About the Company
- Mile Marker is a company seeking a Senior Planner, Retail Media Strategy.