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About the Role
Build and lead product marketing for a B2B SaaS company serving the construction sector. You will shape how customers understand, evaluate, and adopt the product, working closely with Product, Sales, Customer Success, and Marketing.
Responsibilities
- Own positioning and messaging across customer segments, buyer personas, and regions.
- Build the product marketing function, including its strategy, playbook, and operating practices.
- Lead go-to-market planning and execution for product, partner, and feature launches across multiple markets.
- Develop sales enablement materials and coach teams on active deals.
- Partner with cross-functional leaders to improve product discovery and adoption.
- Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
- Lead positioning and messaging for a website rebuild.
- Turn customer interviews, win/loss findings, and market signals into actionable insights.
- Build customer evidence and advocacy programmes.
- Advise regional marketing managers on messaging and positioning.
Requirements
- Five to eight years of B2B SaaS product marketing experience, including marketing to conservative, process-heavy industries.
- Experience building a product marketing function from scratch and working within established product marketing teams.
- Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles, and managing work across multiple regions.
- Ability to work independently and effectively in an evolving environment with limited structure.
- Construction technology, property technology, or related industry experience is a plus.
- Familiarity with construction platforms such as Procore and Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
Location
- Remote within the United States
- Austin, Texas
Work Type
- Remote
- Full-time
Experience Level
- 5-8 years
Salary/Compensations
- $130,000 to $160,000 USD annually