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About the Role

The Marketing Consultant, Sponsor/Advisor Marketing & Growth supports the development and execution of integrated marketing programs that contribute to engagement and business growth. This role works with team members and cross-functional partners to deliver audience-focused marketing initiatives that build awareness, engagement and adoption across sponsor and advisor segments. The successful candidate will bring strong execution, customer focus and a data-informed mindset, while using AI and emerging technologies to help improve marketing effectiveness and efficiency.

Responsibilities

Support the development and execution of integrated, insight-driven marketing plans that strengthen relationships with sponsors and advisors.
Translate customer, market, and business insights into clear messaging, value propositions and campaign plans.
Execute marketing initiatives aligned to key business objectives, including sponsor engagement, advisor engagement, product adoption, and retention.
Track results and identify practical opportunities to improve performance and business impact.
Use customer research, behavioural data, market trends, competitive intelligence and voice-of-customer insights to support planning and decision-making.
Help maintain a strong understanding of audience needs and identify opportunities to improve marketing programs.
Manage the day-to-day development, execution and optimization of integrated marketing campaigns.
Coordinate deliverables, timelines and partners to deliver relevant, audience-focused campaigns.
Develop and maintain clear, compelling messaging and resources that reinforce Manulife's value proposition and support sales and growth objectives.
Work collaboratively with business, sales, product, digital, creative and other partners to deliver high-quality materials.
Support the definition of success metrics for campaigns and initiatives.
Monitor and analyze results, summarize insights and recommend practical improvements to marketing effectiveness and the customer experience.
Use AI, marketing technology and emerging capabilities to improve day-to-day effectiveness, efficiency and customer experience.
Contribute to continuous improvement of marketing practices, processes and measurement approaches.

Requirements

3-5 years of experience in a marketing, communications or related role
Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action
Working knowledge of Microsoft 365 applications, including Outlook, Word, PowerPoint and Excel
Process- and detail-oriented with a strong commitment to quality
Solutions-focused mindset

Skills

Strong execution discipline
Results-oriented with a focus on measurable marketing and customer outcomes
Data-informed mindset with the ability to translate insights into action
Strong relationship builder and collaborative partner
Familiarity and openness to leveraging AI tools to improve how marketing work is delivered
Growth mindset grounded in curiosity and adaptability
Strong project management, organization and prioritization skills in fast-paced environments
Proactive, accountable, and solutions-oriented
Collaborative team player with a bias for action
Experience with tools such as Workfront and Mural is an asset
Experience or exposure to marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic)
Experience with analytics software (e.g., Google Analytics)
Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset
Group Benefits, health care, or related industry experience is an asset
Bilingualism (English and French) is an asset

Location

Toronto, Ontario

Work Type

Hybrid

Experience Level

3-5 years

Education Level

University or college degree in marketing, communications, media, or related field of study

Salary/Compensations

$73,725.00 CAD - $122,875.00 CAD

Benefits

Opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage.
Adoption/surrogacy and wellness benefits.
Employee/family assistance plans.
Retirement savings plans (including pension and a global share ownership plan with employer matching contributions).
Financial education and counseling resources.
Generous paid time off program in Canada includes holidays, vacation, personal, and sick days.
Full range of statutory leaves of absence.

About the Company

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
Visit https://www.manulife.com/en/about/our-story.html.

Equal Opportunity

Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity.
We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment.
A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.
All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.
To request a reasonable accommodation in the application process, contact hr@manulife.com.