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About the Role
Meta Reality Labs is building the next computing platform by focusing on emerging hardware and software technologies. The Commercial team drives growth for Wearables and VR devices. This role will optimize marketing strategies for Wearables products by tracking industry trends, influencing strategy, ensuring strong business cases, and facilitating leadership decisions.
Responsibilities
- Conduct market research for the Wearables marketing landscape, identifying industry trends, competitor positioning, messaging, and channel strategies.
- Assess and optimize the overall marketing strategy, ensuring budget and resource allocations focus on the right tactics and growth levers.
- Design and implement scalable processes, frameworks, and analytical tools for data-driven marketing decisions.
- Partner with Brand, Product Marketing, and Finance to shape the marketing strategy.
- Synthesize insights into clear strategic recommendations for leadership.
Requirements
- 8+ years of experience in marketing strategy or brand marketing of consumer products.
- Familiarity with marketing measurement, attribution, and media mix modeling.
- Experience managing marketing budgets and demonstrating return on investment.
- Track record of building cross-functional partnerships to shape marketing strategies.
- Experience analyzing complex, long-term, critical problems and driving solutions.
- High tolerance for ambiguity and ability to create execution plans in undefined situations.
- Bachelor's degree in a relevant field (e.g., Marketing, Business, Analytics, or related discipline).
Skills
- AI skill development
- Prompt/context engineering
- Agent orchestration
- Integrating AI tools
- AI
- Augmented reality
- Virtual reality
- Mixed reality
- Wearable devices
- Mobile devices
- Hardware and software platforms
- Bringing new consumer technology products to market
- Responsible, ethical AI practices
- Risk assessment
- Bias mitigation
- Quality and accuracy reviews
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- Bachelor's degree
- MS/MBA degree
Salary/Compensations
- $152,000/year to $213,000/year
Benefits
- Bonus
- Equity
About the Company
- At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere.
- We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
- The Meta Reality Labs Commercial team focuses on driving growth across our portfolio of Wearables and VR devices to achieve this mission.