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About the Role

As a Strategist at Droga5 Sydney, you will shape the thinking behind creative work, turning insights into strategic direction and inspiring creative briefs. You will partner with creative, management, media, and strategy colleagues, own projects, and build client relationships. The ideal candidate uncovers meaningful human or cultural insights to develop powerful strategies.

Responsibilities

Lead the development of brand, creative and communications strategies across a range of clients.
Dig into audiences, culture, categories and competitors to uncover meaningful insights and opportunities.
Turn complex research and data into simple, compelling strategic narratives.
Use tools such as Big Datr, Meltwater and Roy Morgan to bring rigour to strategic thinking.
Stay close to shifts in culture, consumer behaviour, social media and technology, and understand what they mean for brands.
Help define positioning, audience strategy and communications frameworks that translate into great creative work.
Write sharp, inspiring creative briefs that give creative teams a genuine springboard.
Be an active strategic partner to creatives throughout the development process.
Champion work that is both creatively ambitious and strategically grounded.
Bring an effectiveness mindset to the work, connecting creative thinking back to meaningful brand and business outcomes.
Help evaluate ideas against the strategic opportunity while protecting the creative ambition of the work.
Build strong relationships with clients and become a trusted strategic voice within your accounts.
Lead and contribute to client briefings, stakeholder interviews, workshops and strategy presentations.
Work closely with creative, media, production and business management teams to bring integrated thinking to client challenges.
Collaborate with platform and technology partners including Spotify, TikTok, Meta and Google.
Contribute strategic thinking to new business pitches, proactive opportunities and effectiveness or award submissions.

Requirements

Around 4+ years' strategy experience, ideally within a creative, advertising or closely related agency environment.
Strong experience developing brand, creative and communications strategy.
The ability to move confidently from research and audience insights through to a clear strategic proposition and creative brief.
Strong understanding of consumer behaviour, culture and how brands can meaningfully participate in both.
Confidence presenting strategic thinking and recommendations to clients.
A genuine love of creativity and an understanding of what makes advertising effective.
Strong writing and storytelling skills, with the ability to make complicated thinking feel simple.
Collaborative instincts and the ability to work effectively alongside creatives, account teams, media partners and senior strategists.
Curiosity. You should be someone who notices what's happening in culture and wants to understand why.

Skills

Brand strategy
Creative strategy
Communications strategy
Audience insights
Cultural insights
Strategic direction
Creative briefs
Client relationship management
Research and data analysis
Storytelling
Presentation skills
Collaboration

Location

Sydney

Work Type

Hybrid

Experience Level

4+ years

Benefits

Access to world-class creative, media and production capabilities
Opportunities for internal and external development
Broader benefits available through Accenture

About the Company

Droga5 Sydney, originally founded as The Monkeys in 2006, became part of Accenture Song in 2017 and joined the international Droga5 network in 2025.
We are creatively led, strategically driven and obsessed with humanity.
We believe great strategy should create the conditions for great creative work, and that the best ideas should add something meaningful to people's lives rather than simply adding more noise.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Opportunity

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences.
These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle.
All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination.
If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on +61 2 9005 5000.
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