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About the Role

The Marketing Manager – Cargo leads the planning, execution, and optimization of Air Canada Cargo’s integrated marketing efforts across all channels and customer touchpoints. This role translates business, commercial, product, and customer priorities into clear marketing strategies and programs that strengthen the brand, support revenue growth, deepen customer engagement, and enable sales teams globally. The Manager has end-to-end accountability for Air Canada Cargo’s marketing activities, resources, governance, delivery standards, and performance against defined objectives.

Responsibilities

Develop and lead Air Canada Cargo’s annual integrated marketing strategy and plan.
Define and evolve Air Canada Cargo’s brand positioning, value propositions, messaging, and brand strategy.
Set clear marketing objectives, priorities, and target audiences.
Monitor marketing, brand, industry, and competitive trends.
Own the end-to-end planning, execution, optimization, and performance of integrated marketing initiatives.
Develop clear marketing and creative briefs, align stakeholder input, guide creative development, manage approvals, and ensure deliverables are on brand, on brief, and delivered on time.
Ensure sales teams and global partners have effective, current, and brand-compliant marketing tools, content, and resources.
Own the strategy, governance, content, performance, and ongoing optimization of Air Canada Cargo’s website and digital marketing channels.
Lead the strategy, planning, and delivery of customer events, trade shows, sponsorships, industry activations, and related brand experiences.
Oversee Air Canada Cargo’s branded merchandise and promotional materials.
Maintain marketing and brand governance, ensuring materials, data use, campaigns, and third-party brand applications comply with corporate, legal, regulatory, privacy, accessibility, and approval requirements.
Lead, coach, and develop two Marketing Advisors – Cargo.
Manage marketing intake and project prioritization.
Manage marketing budgets, agencies, vendors, and related financial processes.
Identify and implement process improvements, tools, and scalable ways of working.
Define marketing performance objectives and measures of success.
Review performance, address gaps, and translate marketing, customer, and brand insights into tested and scalable improvements.
Build strong cross-functional relationships with Sales, Product, Operations, Customer Service, Digital, Data & Analytics, Creative Studio, Legal/Regulatory, and other stakeholders.
Represent Air Canada Cargo Marketing with internal and external partners and provide marketing leadership for customer, industry, and commercial initiatives.

Requirements

University degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
Minimum of five years of progressive marketing experience, preferably in a B2B, cargo, logistics, transportation, or international environment.
Demonstrated experience developing and executing integrated marketing and brand strategies, campaigns, and programs across multiple channels and customer touchpoints.
Previous experience leading and developing direct reports.
Strong project and portfolio management skills.
Strong strategic, analytical, and business judgement.
Excellent written, verbal, presentation, and interpersonal skills.
Working knowledge of marketing technology and measurement tools.
Advanced expertise in Microsoft Office.
Demonstrated financial accountability.
International marketing experience and knowledge of the cargo or international logistics industry are assets.
Demonstrate punctuality and dependability.
Candidates must be eligible to work in the country of interest.
Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Skills

Marketing strategy
Brand positioning
Campaign management
Digital marketing
Customer events
Trade shows
Sponsorships
Brand experiences
Marketing governance
Leadership
Coaching
Project management
Portfolio management
Budget management
Vendor management
Process improvement
Performance analysis
Cross-functional collaboration
Stakeholder management
Content management
Email marketing
Customer relationship management
Analytics platforms
Microsoft Office Suite
PowerPoint presentations
Excel
Word

Location

Domestic
International

Work Type

Full-time

Experience Level

Minimum of five years of progressive marketing experience

Education Level

University degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.

About the Company

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America.
Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Equal Opportunity

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.