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About the Role
The Senior Associate, Strategy assists the Strategy team in selecting media channels and programs based on the established strategic media approach. This role is responsible for ensuring the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.
Responsibilities
- Assist in the development of media plans and strategic presentations.
- Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
- Collaborate with internal cross-functional teams to align on objectives and deliverables.
- Gather and analyze audience insights and competitive data to inform strategies.
- Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
- Create and update Creative Asset Trackers and Traffic Workbooks with precision.
- Monitor and resolve issues proactively while seeking guidance when needed.
- Respond promptly to client requests, providing clear communication and outstanding service.
- Build foundational expertise in the media planning and buying process, including the role of various media channels.
- Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
- Participate in PHM’s recruiting and interviewing efforts to support team growth.
Requirements
- 1+ years’ experience in media planning and/or strategy
- Working knowledge of standard media research and planning tools/platforms (Media Tools Flowchart Software, Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Mbox, GWI, etc.)
- Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Strong communication and presentation skills
- Curious and motivated, solution-oriented problem solver
- Ability to work independently as well as in a team setting
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
- Previous experience working within the HCP or pharmaceutical industries is a plus
Skills
- Media planning
- Media strategy
- Microsoft Office Suite
- Excel
- PowerPoint
- Communication
- Presentation skills
- Problem-solving
- Teamwork
- Detail-orientation
- Multi-tasking
- Prioritization
- Deadline management
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Associate
- 1+ years’ experience
Salary/Compensations
- USD $53,960.00 - USD $79,794.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PHM is the leading health media agency in the US.
- We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day.
- Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
- While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup.
- It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
- All your information will be kept confidential according to EEO guidelines.