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About the Role

Accenture Edge is a new business focused on mid-market companies, leveraging AI and technology to drive competitive advantage. We aim to expand perception, relevance, and brand love while helping clients create 360° value. As Marketing Senior Manager, you will shape the global marketing agenda, including strategy, partner engagement, content, demand generation, and performance, navigating complexity and driving strong outcomes with minimal guidance.

Responsibilities

Translate Accenture Edge priorities into marketing strategy, plans, and programs across acquisition, growth, retention, and reputation.
Represent the client's challenges and business goals to inform targeting, segmentation, campaign planning, and activation.
Build and manage joint marketing plans with priority technology partners, including co-marketing, joint GTM moments, MDF activity, and differentiated market approaches.
Develop and apply Accenture Edge messaging across market positioning, buyer journeys, solution narratives, content, and seller enablement.
Build and manage core content assets, business rhythms, acquisition stories, and client moments, tailoring them for channels, partners, and local market activation.
Deliver integrated demand generation programs across campaigns and market units to reach mid-market buyers and contribute to qualified pipeline.
Collaborate across the global marketing team, sharing experience, coaching others, and helping the team deliver strong, consistent outcomes.
Measure marketing against agreed-upon metrics and use data and analytics to identify insights and drive continuous improvement.
Support effective budget management, business cases, approvals, and operational discipline.

Requirements

Minimum of 10 years of B2B marketing experience.
Minimum of 5 years of marketing experience supporting technology products, services, or solutions.
Experience with CRM and marketing automation platforms.
Proven track record building and scaling high-performance global marketing teams.
AI fluency — able to set an AI-first direction for the team and embed intelligent tools across the marketing function.
Comfort with marketing analytics, attribution modelling, and performance dashboards.
Strong stakeholder management skills; ability to operate and build relationships at senior levels in a matrixed organization.
Creativity, flair, and genuine innovation in how to achieve differentiation.

Skills

Mid-market marketing
Demand generation
Partner marketing
Ecosystem marketing
Full-funnel marketing (events, social media, email, direct mail, digital channels)
CRM
Marketing automation platforms
Marketing analytics
Attribution modelling
Performance dashboards
Stakeholder management
AI

Location

California
Colorado
Connecticut
District of Columbia
Illinois
Maine
Maryland
Massachusetts
Minnesota
New York
New Jersey
Ohio
Virginia
Washington

Work Type

Global

Experience Level

Minimum of 10 years of B2B marketing experience
Minimum of 5 years of marketing experience supporting technology products, services, or solutions

Salary/Compensations

California $132,500 to $271,000
Colorado $132,500 to $234,100
Connecticut $132,500 to $234,100
District of Columbia $141,100 to $249,300
Illinois $122,700 to $234,100
Maine $112,900 to $199,500
Maryland $132,500 to $234,100
Massachusetts $132,500 to $249,300
Minnesota $132,500 to $234,100
New York $122,700 to $271,000
New Jersey $141,100 to $271,000
Ohio $122,700 to $216,800
Virginia $122,700 to $249,300
Washington $141,100 to $249,300

Benefits

Medical, dental, vision, life, and long-term disability coverage
401(k) plan
Bonus opportunities
Paid holidays
Paid time off

About the Company

Accenture is a leading global professional services company helping businesses, governments, and organizations build their digital core, optimize operations, accelerate revenue growth, and enhance citizen services, creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
We combine our strength in technology and leadership in cloud, data, and AI with unmatched industry experience, functional expertise, and global delivery capability.
Our services span Strategy & Consulting, Technology, Operations, Industry X, and Song.
We foster a culture of shared success and are committed to creating 360° value for clients, employees, shareholders, partners, and communities.

Equal Opportunity

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed.
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.