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About the Role
Universal Ads is seeking an entrepreneurial seller to grow its business across SMB agencies, lead-generation partners, and multi-location home and professional services brands, building a simpler way for businesses of all sizes to access premium video and connected TV inventory at scale.
Responsibilities
- Develop a strong understanding of how SMBs, multi-location service brands, and lead generation businesses evaluate media performance and how TV can drive demand.
- Partner with leadership to grow the Performance Advertising segment by identifying high-potential accounts and developing go-to-market strategies.
- Activate priority client targets, build a qualified pipeline, and drive revenue growth.
- Contribute to evolving Universal Ads' sales approach for three key segments, including positioning, pitch narrative, measurement, industry presence, and account prioritization.
- Translate CTV's downstream effects into a performance narrative for advertisers accustomed to search and social channels.
- Collaborate with CSM, product, measurement, partnerships, marketing, and leadership to ensure the roadmap meets the needs of performance-minded marketers.
- Engage credibly with sophisticated performance marketers and identify requirements for earning budget.
- Educate customers on how CTV and premium video complement existing performance channels like paid social, search, and affiliate marketing.
- Represent Universal Ads with credibility and confidence at industry events, demonstrating a strong understanding of the SMB and performance advertising ecosystem.
- Apply an entrepreneurial mindset to help shape the business.
- Exercise independent judgment and discretion in significant matters.
Requirements
- 3+ years of direct sales experience in SMB performance/growth marketing, search, or related advertising sales.
- TV/CTV and performance marketing sales experience strongly preferred.
- Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
- Ability to translate premium video and CTV into a credible performance narrative for advertisers historically focused on search, social, affiliate, and lower-funnel channels.
- Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and budget allocation/scaling.
- Experience in a high-growth, early-stage, or build-oriented environment preferred.
- Ability to develop engaging narratives and storytelling in a data-driven industry.
- Understanding of Operating Principles.
- Focus on customer experience.
- Enthusiastic learner and advocate of technology, products, and services.
- Ability to work collaboratively and be open to new ideas.
- Active participation in the Net Promoter System.
- Drive results and growth.
- Support a culture of inclusion.
Skills
- Account Management
- Business Development
- Consultative Selling
- Performance Marketing
- Strategic Selling
Location
- New York
- California
Work Type
- Full-time
Experience Level
- 7-10 Years
Education Level
- Bachelor's Degree
Salary/Compensations
- New York Pay Range: $141,508.79 - $212,263.18
- California Pay Range: $106,131.59 USD - $196,539.98
- Targeted Commission: $100,000.00
Benefits
- Best-in-class Benefits
- Options, expert guidance, and tools personalized to support physically, financially, and emotionally.
About the Company
- Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale.
- Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying.
- It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
- Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes.
- Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.