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About the Role

You will own the Convey brand, setting brand strategy and executing it across content, PR, communications, and social media. You will also manage the visual identity, brand system, and executive visibility programs. Additionally, you will train and manage a digital workforce on Convey to handle recurring brand tasks, allowing you to focus on strategy and storytelling.

Responsibilities

Define Convey's brand platform, including story, voice, and personality.
Ensure consistency across all brand touchpoints.
Partner with product marketing to align brand and category narratives.
Set and report on brand goals, including awareness, share of voice, and engagement.
Own the editorial strategy and calendar for thought leadership, blog, newsletter, and video content.
Maintain a high standard for writing and craft in all published content.
Build and manage the PR program, including media and analyst relations, and launch announcements.
Oversee corporate communications for company milestones and crisis response.
Own Convey's social media presence, focusing on LinkedIn for company and executive profiles.
Grow an audience of target leaders and operators on social media.
Own and evolve Convey's visual identity, including logo, typography, color, illustration, photography, and motion.
Direct designers and agencies in bringing the visual identity to life.
Build and maintain brand guidelines and a template library.
Ensure brand consistency across website, sales decks, and event booths.
Partner with demand generation on website branding and product design on brand integration.
Build the executive thought leadership program, including defining points of view and managing speaking engagements.
Manage executives' speaking opportunities and content.
Partner with field marketing on event speaking slots.
Delegate recurring brand work to a digital workforce, such as media monitoring and content repurposing.
Train and manage digital workforce teammates.
Continuously improve the digital workforce processes.
Share best practices for using Convey's platform for marketing.

Requirements

8+ years in B2B brand, communications, or content marketing, primarily in SaaS.
Experience owning brand strategy at a fast-growing company.
Proven track record of building a recognized and trusted brand in a new or fast-moving category.
Exceptional writing and editorial judgment, with the ability to make technical products clear and human.
Hands-on PR experience with established media relationships and experience running major announcements.
Experience running executive thought leadership and speaking programs.
Strong eye for design and experience owning a visual identity and brand system.
Experience directing designers and agencies.
Experience leading teams, agencies, and budgets.
Hands-on approach to work.
Fluency with AI and a drive to automate processes.
Experience marketing AI or enterprise software platforms.

Skills

Brand Strategy
Content Marketing
Public Relations
Communications
Social Media Management
Visual Identity Management
Brand System Development
Executive Thought Leadership
Team Leadership
Budget Management
AI Implementation
SaaS Marketing

Location

Remote

Work Type

Full-time

Experience Level

8+ years

About the Company

Convey is a digital workforce platform that automates recurring work across multiple systems using digital teammates trained and managed by the company's operators.
Customers like TelevisaUnivision, Savoya, and Strategus use Convey to streamline operations and accelerate business processes.
Convey has helped companies like Strategus reduce integration launch times significantly.