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About the Role
This role will own Convey's field events and speaking opportunities, serving as the in-person engine for the account-based marketing strategy. The position involves planning and executing executive dinners, roundtables, hosted events, and industry event presence, all while partnering closely with sales to generate meetings and pipeline from target accounts. Additionally, the role includes training and managing a digital workforce on Convey to handle recurring research, tracking, and follow-up tasks, freeing up time for strategic initiatives and relationship building.
Responsibilities
- Develop and manage the field events strategy and budget, focusing on target account and executive buyer locations.
- Determine event participation strategy, including sponsorships, hosted events, booths, or non-participation.
- Plan and execute executive dinners, roundtables, breakfasts, and workshops.
- Create and manage hosted events, ranging from small executive gatherings to customer and community events.
- Source, pitch, and secure speaking opportunities for executives and customers.
- Collaborate with brand marketing on executive talking points and presentations.
- Ensure all speaking engagements lead to conversations with target accounts.
- Partner with sales and demand generation on target account invite lists and manage pre- and post-event outreach.
- Facilitate seamless handoffs of attendee conversations to sales with context.
- Track event performance, including target account attendance, meetings, and sourced/influenced pipeline.
- Report on event metrics weekly and optimize based on performance.
- Maintain clean event data in CRM and marketing platforms.
- Manage vendors, venues, agencies, production, swag, travel, and budgets for events of all sizes.
- Identify recurring field marketing tasks suitable for delegation to a digital workforce.
- Train and manage digital workforce teammates, review their work, and ensure continuous improvement.
- Share best practices to inform Convey's internal marketing and external customer narratives.
Requirements
- Minimum of 5 years in field or event marketing within B2B SaaS companies targeting enterprise executives.
- Proven experience in executing executive events that generated meetings and pipeline, with quantifiable results.
- Experience running events as part of an account-based program in close collaboration with sales.
- Demonstrated experience in securing speaking slots and preparing speakers.
- Strong operational skills in managing budgets, vendors, and logistics.
- Proficiency in CRM and marketing platforms, with experience in self-reporting event results.
- Willingness to travel regularly.
- Fluency with AI and a proactive approach to automating processes.
- Experience marketing AI or enterprise software platforms.
Skills
- Field Marketing
- Event Marketing
- Account-Based Marketing (ABM)
- Executive Events
- Speaking Opportunity Sourcing
- Budget Management
- Vendor Management
- Logistics Management
- CRM Proficiency
- Marketing Platform Proficiency
- AI Fluency
- B2B SaaS Marketing
- Enterprise Software Marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Opportunity to build a new category's field program from the ground up.
- Utilize the product to build your team and gain deep customer insight.
- Influence the marketing organization's early development.
About the Company
- Convey is a digital workforce platform that automates recurring work across multiple systems, enabling companies to delegate tasks to digital teammates trained and managed by the company's operators.
- Convey's platform helps businesses streamline operations and improve efficiency, with clients like TelevisaUnivision, Savoya, and Strategus.
- Convey has demonstrated significant improvements for clients, such as reducing integration launch times from months to under a week.