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About the Role

The Global Campaigns Lead translates Avanade’s go-to-market priorities into integrated market plays, demand journeys, digital experiences, and marketing programs that drive awareness, engagement, pipeline, and business growth. Working closely with the Global GTM Marketing Lead and cross-functional marketing and sales teams, this role serves as the central orchestrator for global campaign activation. The Global Campaigns Lead will develop scalable campaign strategies and customer journeys that connect content, channels, digital experiences, demand generation, and sales activation while balancing global consistency with regional market needs. The role also serves as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, helping ensure campaigns and customer experiences are connected and consistent across digital and physical channels.

Responsibilities

Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.
Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.
Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.
Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.
Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.
Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.
Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.
Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.
Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.
Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.

Requirements

Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies
Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans.
Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.
Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units.
Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact.
Experience leading programs within a matrixed organization and delivering outcomes through cross-functional teams.
Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings.
Experience with account-based, buying-group, or signal-driven demand generation strategies.
Experience developing integrated buyer journeys across web, paid media, email, social, events, partner marketing, and sales channels.
Experience with digital marketing ecosystems, web experiences, marketing automation, Martech, and/or campaign technology.
Experience managing global campaign operating models, governance, prioritization, and resource planning.
Experience using AI, automation, personalization, analytics, and emerging technologies to improve marketing effectiveness.
Experience developing scalable global programs that can be localized for different markets and audiences.
Strong analytical skills with the ability to translate marketing performance insights into optimization and investment recommendations.
Strong executive communication, stakeholder management, and influencing skills within a complex global organization.

Skills

AI
Automation
Analytics
Personalization
Emerging marketing technologies
Digital marketing
Content marketing
Demand generation
Sales activation
Marketing automation
Martech
Campaign technology

Location

California
Colorado
Connecticut
District of Columbia
Illinois
Maine
Maryland
Massachusetts
Minnesota
New York
New Jersey
Ohio
Virginia
Washington

Work Type

Full-time

Experience Level

Minimum 8 years of experience

Salary/Compensations

California $132,500 to $271,000
Colorado $132,500 to $234,100
Connecticut $132,500 to $234,100
District of Columbia $141,100 to $249,300
Illinois $122,700 to $234,100
Maine $112,900 to $199,500
Maryland $132,500 to $234,100
Massachusetts $132,500 to $249,300
Minnesota $132,500 to $234,100
New York $122,700 to $271,000
New Jersey $141,100 to $271,000
Ohio $122,700 to $216,800
Virginia $122,700 to $249,300
Washington $141,100 to $249,300

Benefits

Medical, dental, vision, life, and long-term disability coverage
401(k) plan
Bonus opportunities
Paid holidays
Paid time off

About the Company

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Opportunity

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization.
As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values.
Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed.
We believe that no one should be discriminated against because of their differences.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.